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For an introduction to basic modification statistics, see Data collected from websites.

You can view and export basic statistics for a modification in the Frosmo Control Panel.

For information about viewing and exporting advanced tracking statistics, see Advanced tracking statistics.

Viewing basic modification statistics

You can view the following basic statistics for a modification:

  • Displays
  • True displays
  • Clicks
  • Conversions after click
  • Conversions after display
  • Conversions after true display (table)
  • CTR for displays
  • CTR for true displays (table)
  • CR for clicks
  • CR for displays
  • CR for true displays (table)
  • Average conversion value after click (graph)
  • Average conversion value after display (graph)
  • Total revenue from clicks (table)
  • Total revenue from displays (table)
  • Total revenue from true displays (table)

You can view the statistics in a graph, which shows the changes in the statistics over time, and in a table, which shows the total cumulative values for the statistics. In addition, in the graph, you can view the unique counts for clicks, displays, and true displays.

Basic statistics for a modification in the Frosmo Control Panel

Figure: Basic statistics for a modification in the Frosmo Control Panel (click to enlarge)

Unique counts are calculated by visitor rather by individual event. For example, if the same modification variation is displayed to a visitor seven times, that counts as seven displays and one unique display for that variation.

Average conversion value means the average value (normally, revenue) of the conversions attributed to the modification after the modification was clicked or displayed.

Conversion-based statistics are only available if conversion tracking is enabled for the modification, which it is by default. You can disable (and re-enable) conversion tracking for a modification from the modification's advanced settings.

To view the basic statistics for a modification:

  1. In the Frosmo Control Panel, select Modifications > Overview.
  2. In the modifications list, find the modification whose statistics you want to view.
  3. Click the quick menu button for the modification, and select Analyze. The modification Statistics views opens.
  4. In the Start date and End date fields, select the time range for which you want to view the statistics.
  5. In the Conversion type field, select the conversion type for which you want to view the statistics. If you want to view the statistics for all conversions, select All.
  6. Click Show.

    Viewing basic modification statistics

  7. View the statistics:
    • Graph (statistics over time)

      By default, the graph displays the daily displays and unique displays for the modification over the selected time range. You can select between a daily, weekly, and monthly view for the graph. You can also select which statistic to display in the graph.

      Viewing basic modification statistics

      You can further refine the graph by selecting to show only specific variations (including the comparison group, if defined), either the full or unique counts for the statistic, and annotations, if any. To show or hide a value, click its selector below the graph.

      Viewing basic modification statistics

    • Table (cumulative statistics)

      The counts are tracked separately for each variation (including the comparison group, if defined). The total counts by event or metric are listed at the bottom of the table. Use the scroll bar at the bottom of the table to view different types of statistics.

      By default, the cumulative statistics are based on displays. If you want to calculate the statistics based on true displays, select Use true display to calculate.

      The following figures show the same statistics calculated based on displays and true displays, respectively.

      Viewing basic modification statistics

      Viewing basic modification statistics

Downloading basic modification statistics

You can download a report of the following basic statistics for a modification:

  • Displays and unique displays
  • True displays and unique true displays
  • Clicks and unique clicks
  • Conversions after click
  • Conversions after display
  • CTR for displays
  • CR for clicks
  • CR for displays
  • Average conversion value after click
  • Average conversion value after display

A report file is generated and downloaded to your computer. The file is in the Microsoft Office Open XML Workbook (XLSX) format.

Unique counts are calculated by visitor rather by individual event. For example, if the same modification variation is displayed to a visitor seven times, that counts as seven displays and one unique display for that variation.

Average conversion value means the average value (normally, revenue) of the conversions attributed to the modification after the modification was clicked or displayed.

To download the basic statistics report for a modification:

  1. In the Frosmo Control Panel, select Modifications > Overview.
  2. In the modifications list, find the modification whose statistics you want to view.
  3. Click the quick menu button for the modification, and select Analyze. The modification Statistics views opens.
  4. In the Start date and End date fields, select the time range for which you want to view the statistics.
  5. In the Conversion type field, select the conversion type for which you want to view the statistics. If you want to view the statistics for all conversions, select All.
  6. Click Show.
  7. Select a daily, weekly, or monthly view, depending on how you want to aggregate the statistics in the export.
  8. Click Download statistics report.

Downloading basic modification statistics

You've downloaded the statistics report. You can find the report file in your browser's default download location.