Skip to main content

Data collected from websites

This document describes the data that the Frosmo Platform collects from customer websites.

The data can be categorized into:

tip

If you're looking for:

Performance data​

Modification performance data​

The Frosmo Platform tracks the following data about a modification:

  • Basic event counts:

    • Clicks

    • Displays

    • True displays

  • Other performance-related event counts:

    • Conversions and transactions

    • Custom events

For more information about the data tracked for a modification, see Data tracking solutions.

For more information about the performance statistics generated based on the data, see Modification statistics.

Recommendation performance data​

The Frosmo Platform tracks the following data about each item in a recommendation:

  • Basic event counts:

    • Clicks

    • Displays

    • True displays

  • Other performance-related event counts:

    • Transactions

For more information about the data tracked for a recommendation, see Data tracking solutions.

For more information about the performance statistics generated based on the data, see Recommendation statistics.

Product data​

Product data comes from product tracking.

Product data can include several attributes, such as:

  • ID

  • Brand

  • Category or categories

  • Image

  • Name

  • Price

  • URL

The Frosmo Platform tracks product views and purchases separately for each visitor. Product data as such does not contain personal data.

Visitor data​

The Frosmo Platform tracks the following data about a visitor on a website:

  • Behavioral data

    Information about the visitor's actions on the website. For example:

    • Affinities the visitor has and affinity groups to which the visitor belongs

    • Content modifications the visitor has seen or clicked

    • Conversions and transactions the visitor has completed

    • Custom actions the visitor has performed (optional)

    • Custom events the visitor has triggered (optional)

    • How many times the visitor has visited the site

    • Items the visitor has added to their shopping cart (optional)

    • Items the visitor has viewed

    • Item lists the visitor has viewed (optional)

    • Logins (optional)

    • Segments to which the visitors belongs

    • When the visitor has last visited the site

    • Whether this is the visitor's first visit on the site (a new visitor)

  • Contextual data

    Information about the visitor that is not related to a specific website. For example:

    • Visitor's browser

    • Visitor's device (mobile, desktop, tablet)

    • Visitor's geolocation (country, region, city)

note

The Frosmo Platform can also collect personal data about visitors, such as email addresses and phone numbers, for the purpose of transferring the data to the customer's back-end systems or to third-party systems controlled by the customer. However, this data is collected only when explicitly agreed with the customer.