The first step in creating a recommendation is to define what kind of recommendation you want to create, where you want to show the recommendation, and what specifically you want to include in the recommendation, that is, what it is that you want to recommend. You do this with a recommendation strategy. You create and manage recommendation strategies in the Frosmo Control Panel.

Figure: Recommendation strategy in the Frosmo Control Panel (click to enlarge)

The recommendation strategy defines the logic and settings for generating the recommendation data. The strategy consists of:

  • Name, ID, and description
  • Page type associated with the recommendation
  • Fixed items that are always included in the recommendation data, if any
  • Preconfigured recommendation algorithms for generating the recommendation data
  • Filters for further refining the recommendation data generated by the algorithms
  • Level of visitor affinity applied to final set of recommended items returned by the strategy

Based on the recommendation strategy, the Frosmo Recommendations system retrieves the necessary usage data from the Frosmo Data Pipeline, and applies the algorithms, filters, and other settings defined in the strategy to generate the appropriate recommendation data. You combine the data with a template to create the web page element for the recommendation, and you then display the element in a modification.

You cannot currently use recommendation strategies in email recommendations.

The Frosmo Recommendations system periodically regenerates the recommendation data against the latest usage data. The set of recommended items that visitors see is therefore regularly updated. How often the update happens depends on the algorithms used in the recommendation strategy.

Recommendation strategy in the recommendation workflow

Figure: Recommendation strategy in the recommendation workflow (click to enlarge)

Where to go next