Skip to main content

Example: Segmenting visitors based on landing page

This example shows you how to segment visitors who have visited a specific landing page. Tracking visitors visiting a landing page allows you to later target those visitors with the same offer when they return to your site.

To create the segment:

  1. In the Frosmo Control Panel, in the sidebar, select Audiences.

  2. Click Create segment.

  3. Click Add new rule, select Page view, and set the segmentation rule:

    The visitor has viewed a page whose URL begins with http://example.com/lander.html more than or equal to 1 times, with each page load counted as a view.

    This means that all visitors visiting the landing page URL are segmented. URLs containing an anchor or search query are also included. Each page view is counted.

  4. Set the time limit. In this example, the time limit is set to 180 days, which assumes you're running a long campaign and want to track visitors for the entire duration of the campaign.

    Creating a segment

  5. Select Description, and enter a name and description for the segment as shown in the following figure.

    Creating a segment

  6. When you're done, click Save.