Example: Excluding visitors from a segment

This example shows you how to create a segment for visitors who do not take a specific action or are not interested in specific products or subjects. This is useful when you want to exclude visitors not interested in specific products or services from your targeting.

1. In the Frosmo Control Panel, in the sidebar, select Audiences.

2. Click Create segment.

3. Click Add new rule, select Site visit, and set the segmentation rule:

   *The visitor has viewed a page whose path contains /coffee/ less than 1 times, with each page load counted as a view.

   This means that visitors visiting any pages featuring coffee-related products are removed from the segment.

4. Set the time limit. In this example, the time limit is set to 30 days, which means that after the visitor has been segmented as a non-coffee-drinker, they are removed from the segment if they visit any coffee pages and cannot return to the segment within 30 days.

   

5. Select Description, and enter a name and description for the segment as shown in the following figure.

   

6. When you're done, click Save.