Data collection and processing

The Frosmo JavaScript library collects usage data in the visitor's browser and sends the data to the Frosmo back end over an HTTPS connection. The library sends the data in the background so as not to interfere with the visitor's user experience. The library also stores selected data locally in the browser.

By default, the Frosmo Platform collects and processes only anonymous and pseudonymous information about visitors and their behavior on a website. The platform does not collect data that in itself enables the identification of an individual data subject.

The Frosmo Platform can collect additional information about visitors, including personal data, such as email addresses and phone numbers. However, the processing of such data must always be determined by the customer and explicitly documented. Frosmo only collects personal data for the purpose of transferring the data to the customer's back-end systems or to third-party systems controlled by the customer, such as customer relationship management (CRM) systems or marketing automation systems.

For more information about what data the Frosmo Platform collects and stores from websites, and how the platform processes and uses the data, see:

• Data collected from websites

• Default visitor indicators

• Data tracking solutions

• Data storage and retention

• Context and shared context

• Conversion attribution

For information about how Frosmo protects the data it collects, see Data protection and privacy.