By default, the Frosmo Platform collects and processes only anonymous and pseudonymous information about visitors and their behavior on a website. The platform does not collect data that in itself enables the identification of an individual data subject.
The Frosmo Platform can collect additional information about visitors, including account data, such as email addresses and phone numbers. However, the processing of such data must always be determined by the customer and explicitly documented. Frosmo only collects account data for the purpose of transferring the data to the customer's back end systems or third-party systems controlled by the customer, such as customer relationship management (CRM) systems or marketing automation systems.
For more information about what data the Frosmo Platform collects and stores from websites, and how the platform processes and uses the data, see:
- Data collected from websites
- Data storage and retention
- Data tracking overview
- Conversion attribution
- Default configuration and data tracking for a visitor
- Context and shared context
For information about how Frosmo protects the data it collects, see Data protection and privacy.