Learn how to track data on your site through Frosmo APIs. You can use the tracked data for analytics purposes or for implementing other features through the Frosmo Platform, such as recommendations.

  • Custom event tracking extends the basic tracking functionality of the Frosmo Platform by allowing you to track modifications beyond clicks, displays, and true displays.
  • Frosmo data layer is a global JavaScript array that allows you to send data from a web page to the Frosmo back end. Use the data layer to collect product and visitor data by tracking conversions and transactions, custom actions, and products.
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