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Basic feature setup

A basic feature setup contains a fixed set of preconfigured Frosmo Platform features that together provide a website with the essentials for personalization and optimization. The features serve as a tried-and-tested starting point for developing sites in a given business vertical. You can view and manage a site's setup in the Frosmo Control Panel.

Basic feature setup for a site
Figure: Basic feature setup for a site

A setup consists of a combination of the following features:

  • Modifications

  • Placements

  • Recommendation strategies and configurations

  • Segments

  • Templates

  • Triggers

The features mainly work to create and display content on the site, namely recommendations, which the platform then automatically tracks for visitor interactions.

The features in a setup are built around a single default user journey for the business vertical for which the setup is designed. The user journey covers the most common steps a visitor is likely to take when interacting with a site.

In addition to the features, a setup also contains a set of supporting modules, implemented in shared code, that provide under-the-hood functionality on which the features rely.


For a basic feature setup to work on a site, the site must be properly prepared.