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The user guides help you develop and manage your site and monitor its performance using the Frosmo Control Panel. The guides also introduce practical use cases for working with the Control Panel.

Before starting with development, get familiar with the typical development workflow and how different Frosmo Platform features fit in it. For more information, see Planning visitor journeys.

  • Data tracking solutions allow you to track events and other data on your site:
    • Conversions allow you to measure the business performance of your site as well as Frosmo's impact on that performance.
    • Custom actions allow you to track any visitor activity or state on your site.
  • Development guides show you how to develop and manage your site, to improve its user experience, and to create personalized visitor journeys using the Frosmo Platform:
    • Segmentation allows you to target specific types of visitors with content that meets their interests.
    • Placements determine where on the web page a modification is placed.
    • Modifications are real-time changes to web pages designed to improve the usability and user experience of the website, and to guide visitors to complete conversions.
    • Templates define reusable pieces of content for modifications.
    • Triggers allow you to detect particular events on a web page and take predefined actions based on those events.
    • Recommendations are dynamically generated content predicted to appeal to a visitor and delivered through modifications.
    • Email recommendations allow you to recommend the most popular products on your site in an email. 
    • Workspaces allow you to safely develop and test features without affecting the live content of your site.
  • Testing tools help you test and debug your visitor journeys and the features used to build them:
    • Frosmo Preview allows you to preview and debug modifications on your site during development.
    • Test mode allows you to show modifications only to certain visitors for testing purposes.
  • Troubleshooting guides help you when something goes wrong:
  • Analytics allow you to monitor the performance of your site through statistics:
    • Conversion statistics allow you to monitor the number of conversions driven by the Frosmo Platform, and the revenue generated by the conversions.
    • Modification statistics give you a detailed view of the events and metrics tracked for modifications.
  • Administration instructions help you configure your site and manage users:

Version history

VersionPublication dateDescription
7.62020-10-01Added Testing in incognito mode in Chrome.
7.52020-09-21Updated Creating recommendations.
7.42020-09-09

Updated the modifications guide:

Updated the templates guide:

7.32020-08-31Updated Advanced tracking statistics.
7.22020-07-31

Updated the conversions guide:

Updated the custom actions guide:

7.12020-07-27

Updated the triggers guide:

7.02020-05-25Added Email recommendations.
6.102020-05-06

Added Checking site status.

Updated Introduction to conversion tracking.

Updated Developing shared code in a workspace.

Updated Creating and managing sites.

6.92020-04-03Updated Common problems and solutions.
6.82020-04-01

Updated Segmentation.

Updated and renamed Preview Tool to Frosmo Preview.

6.72020-03-31

Added Developing shared code in a workspace.

Updated the placements guide:

6.62020-03-16Updated Creating and editing a trigger.
6.52020-02-17Updated Templates.
6.42020-02-03Updated Modifications.
6.32020-01-10Updated modification-related documentation to conform to the new modification UI introduced in the Happy Valley release.
6.22019-12-19

Updated and renamed Multi-armed bandit optimization. The topic was previously named Optimizing modifications with the multi-armed bandit.

Updated modification-related documentation to conform to the new modification UI introduced in the Happy Valley release.

6.12019-11-26

Added Migrating from template defaults to templates.

Updated Planning visitor journeys.

6.02019-11-20

Added Templates. This is a completely rewritten and expanded guide to content templates.

Updated Modifications. This guide was rewritten and restructured to conform to the new modification UI and workflow introduced in the Happy Valley release.

5.02019-10-17

Added new troubleshooting guides:

4.42019-08-29

Updated the Frosmo Recommendations guide:

4.32019-06-17

Updated Creating and managing conversion definitions.

Updated Creating and editing a trigger.

4.22019-06-06

Updated the custom actions guide:

4.12019-05-28

Updated the following topics to reflect the UI changes in the Goodnews Bay release:

4.02019-05-06

Restructured and consolidated the documentation for better usability by grouping the guides under the following new main topics:

Moved the Frosmo Recommendations guide from Developer Guides to this space.

Updated the following topics to reflect the UI changes in the Goodnews Bay release:

3.112019-04-08Added Planning visitor journeys.
3.102019-03-11Updated Tracking custom actions.
3.92019-01-09Site maintenance updates.
3.82018-11-05Updated Publishing a workspace.
3.72018-11-01Updated Test mode.
3.62018-10-04Updated Creating and managing sites.
3.52018-09-13Removed the Downloads page and the standalone PDFs.
3.42018-09-03

Added Conversion definitions.

Updated Modifications.

Updated Introduction to workspaces.

3.32018-08-10

Added Workspaces.

Added Sites and users.

3.22018-04-25Updated Error tracking.
3.12018-04-09Updated Preview Tool.
3.02018-03-14

Added Analyzing modification performance.

Added Creating and using modification templates.

Added Error tracking.

2.02018-01-10Added Conversion tracking and attribution.
1.32017-12-18Updated Triggers.
1.22017-11-28Added Custom actions.
1.12017-10-23Moved the standalone PDFs from the front page to the Downloads page.
1.02017-08-17First public version of this documentation.