Setting up system and service integrations
The Frosmo Platform can communicate with your back-end system and basically any analytics tool, marketing automation system, or data management platform, depending on the configuration of that system. In the Frosmo context, the term "integration" normally refers to this communication between systems (as opposed to traditional, physical integrations).
You can integrate the Frosmo Platform with:
Analytics tools, such as Google Analytics
Marketing automation systems, such as ad platforms and email services
Data management platforms and databases
Other data sources, such as third-party databases and data feeds
For more information about system and service integrations, and how to create a simple Google Analytics integration in the Frosmo Control Panel, see System and service integrations.