You can view the affinity group statistics for a site in the Frosmo Control Panel.

Use the statistics to:

To view affinity group statistics:

  1. In the Control Panel, select Data Management > Segmentation > Affinity Groups.
  2. Optionally, filter what statistics to display:

    Display filters for affinity group statistics

  3. Study the statistics:

    The percentages to the right of the values show the change from the previous time period.

    Affinity group statistics

You can assign modifications to the affinity groups for targeting purposes.