You can view the affinity group statistics for a site in the Frosmo Control Panel.

Use the statistics to:

To view affinity group statistics:

  1. In the Control Panel, select Data Management > Segmentation > Affinity Groups.
  2. Optionally, filter what statistics to display:

    Display filters for affinity group statistics

  3. Study the scatter plot. The scatter plot visualizes the correlation between affinity group size (number of visitors, horizontal axis) and the selected statistic (vertical axis).

    Affinity groups scatter plot

  4. Study the statistics:

    The percentages to the right of the values show the change from the previous time range.

    Affinity group statistics

You can assign modifications to the affinity groups for targeting purposes.