You can view the affinity group statistics for a site in the Frosmo Control Panel.
Use the statistics to:
To view affinity group statistics:
Optionally, filter what statistics to display:
Study the scatter plot. The scatter plot visualizes the correlation between affinity group size (number of visitors, horizontal axis) and the selected statistic (vertical axis).
Study the statistics:
Total revenue: Total combined revenue from the conversions during the selected time range.
The revenue is in whatever currency is used in conversion and transaction tracking on the site. The Frosmo Platform treats currency values as just numbers, meaning the platform does not process the values as currency in any way. For example, if the site uses multiple currencies, the different currency values are mixed as is in the statistics; the platform does not convert the values to the same currency for the statistics.
The percentages to the right of the values show the change from the previous time range.
You can assign modifications to the affinity groups for targeting purposes.