The Frosmo Platform is an AI-driven personalization and recommendation engine for improving website functionality and personalizing online user experiences. The platform also provides public APIs and other tools for personalization and content development across different online channels and devices.
The platform essentially performs two tasks on a website:
The platform consists of the following main components:
Figure: Frosmo Platform architecture and information flows at a glance (click to enlarge)
For more information about the platform architecture and the key components that make up the platform, see Technical overview.
frosmo.easy.js) contains the Frosmo Core library, which implements the core front-end functionality and services of the platform. The second piece is the Frosmo custom script (
Figure: Example Frosmo scripts
You only need to add these two scripts to your site to connect the site to the Frosmo Platform. The easiest and recommended way to add the scripts to a web page is to add them directly to the page source code, but you can also use a tag manager. For more information about adding the scripts, see Adding the Frosmo scripts to your site.