This document describes the data that the Frosmo Platform collects from customer websites.

The data can be categorized into:

If you're looking for:

Modification performance data

The Frosmo Platform tracks the following data about a modification:

For more information about the data tracked for a modification, see Data tracking solutions.

Product data

Product data comes from product tracking.

Product data can include several attributes, such as:

The Frosmo Platform tracks product views and purchases separately for each visitor. Product data as such does not contain personal data.

Visitor data

The Frosmo Platform tracks the following data about a visitor on a website:

The Frosmo Platform can also collect personal data about visitors, such as email addresses and phone numbers, for the purpose of transferring the data to the customer's back-end systems or to third-party systems controlled by the customer. However, this data is collected only when explicitly agreed with the customer.