This example shows how you can use a trigger to register any event on a site as a conversion.
In this example, a newsletter subscription on the site is registered as a conversion. This helps you to monitor the number of subscriptions and use them as a basis for personalization.
You must first create a trigger that fires every time a visitor subscribes to the newsletter, and then create a conversion definition based on the trigger.
To create the trigger:
In Element, enter "form". This is the selector for the page element in which the event must happen.
To create the conversion definition:
Define the conversion definition settings:
In Trigger, select the newly created trigger (Subscription).
You can save the conversion definition without selecting or creating a trigger, but you cannot activate the conversion definition unless it has a defined trigger.
After you've created the conversion definition, remember to activate it.