Learn how to create and edit a conversion definition, and define the settings for the conversion definition.

Creating a conversion definition

To create a conversion definition:

  1. In the Frosmo Control Panel, in the sidebar, select More > Conversion Definitions.
  2. Click Create conversion definition.
  3. Define the conversion definition settings.
  4. When you're done, click Save.

To start using the conversion definition, activate it.

Editing a conversion definition

To edit a conversion definition:

  1. In the Frosmo Control Panel, in the sidebar, select More > Conversion Definitions.
  2. In the conversion definitions list, find the conversion definition you want to edit, and click Edit.

    Editing a conversion definition

  3. Edit the conversion definition settings.
  4. When you're done, click Save.

Conversion definition settings

The following table describes the settings you can define for a conversion definition in the Frosmo Control Panel.

Table: Conversion definition settings

SettingDescriptionRole
Conversion name

Enter a name for the conversion.

The name must be unique, and it cannot be the same as the conversion type.

Required
Conversion type

Enter the conversion type.

The type can be, for example, "Purchase" or "Registration". 

You can freely define the type. You can create multiple conversion definitions, that is, define multiple conversions, with the same type.

The conversion type is used to generate conversion statistics.

Required
Trigger

Select a trigger for the placement. The trigger determines the actual visitor action (event) that the platform registers as a conversion.

You can only select a single trigger, but you can freely change the selected trigger.

To create and select a new trigger:

  1. Click Create new trigger.
  2. Define the trigger settings, and save the trigger. For more information, see Creating and editing a trigger.
  3. Return to the conversion definition settings, and select the new trigger.
Required
DescriptionEnter a description for the conversion.Optional
Minimum interval between conversions (seconds)

Enter the conversion interval in seconds. The interval determines how much time must pass between two conversion events for the second event to be counted as a new conversion.

For example, you can define that if a visitor submits the same form twice inside 10 minutes, only one submission is counted as a conversion. In this case, the minimum interval between conversions would be 600 seconds.

Required
Conversion value

Enter a value to the conversion.

The conversion value is used to generate conversion statistics for monitoring the revenue created by conversions completed on the site. The value does not need to be monetary, but it normally makes sense to assign a monetary value especially to conversions that actually are monetary transactions (namely, purchases).

Optional

The following figure shows an example of a conversion definition for tracking newsletter subscriptions. The definition is based on a trigger listening to subscription form submissions. Only one conversion every 10 minutes (600 seconds) is counted.

Defining the conversion definition settings

Figure: Defining the conversion definition settings