The Frosmo Control Panel provides you with a set of conversion-related statistics for monitoring the number of conversions, including transactions, driven by the Frosmo Platform and the revenue generated by those conversions.

Viewing the conversion summary

To quickly view the most important conversion statistics, in the Control Panel, select Overview. You can view the following statistics on a monthly level:

Customizing and viewing conversion reports

To view detailed conversion statistics, in the Control Panel, select Statistics > Conversions. You can customize the conversion reports to view the time period, segments, and conversion types that interest you.

To customize the conversion reports:

  1. Select the time frame for which you want to view statistics (Weekly, Monthly, or Custom):
  2. Select the segments and conversion types for which you want to view statistics:
  3. To update the statistic reports with your selections, click Update.

Customizing the conversion reports

Figure: Customizing the conversion reports

In the report charts, you can view the statistics for the following visitor groups:

To toggle the visibility of each group, click the group name at the bottom of the chart. In the following figure, the charts for all visitors and visitors not in the comparison group are visible, whereas the chart for visitors in the comparison group is hidden.

To view the exact numbers for each group on a specific day, hover over the chart.

Viewing the exact numbers for each group on a specific day

Figure: Viewing the exact numbers for each groupĀ on a specific day

Below the chart, you can see the same statistics for the entire selected time period, as well as the change from the previous month.

Daily conversions

The Daily conversions chart shows you the number of conversions on a daily level as integers.

Daily conversions

Daily revenue

The Daily revenue chart shows you the revenue generated by transactions and by conversions that have a conversion value.

The revenue is in whatever currency is used in conversion and transaction tracking on the site. The Frosmo Platform treats currency values as just numbers, meaning the platform does not process the values as currency in any way. For example, if the site uses multiple currencies, the different currency values are mixed as is in the statistics; the platform does not convert the values to the same currency for the statistics.

Daily revenue

Daily converted visitors

The Daily converted visitors chart shows you the number of converted visitors on a daily level as integers.

Daily converted visitors

All available conversions

The All available conversions chart shows you all conversions for the site for the selected time period. These conversions may be based on conversion definitions, or they may be defined in the custom code for the site.

All available conversions