For an introduction to basic modification statistics, see Data collected from websites.

You can view and export basic statistics for a modification in the Frosmo Control Panel.

For information about viewing and exporting advanced tracking statistics, see Advanced tracking statistics.

Viewing basic modification statistics

You can view:

Unique counts are calculated by visitor rather by individual event. For example, if the same modification variation is displayed to a visitor seven times, that counts as seven displays and one unique display for that variation.

To view the basic statistics for a modification:

  1. In the Frosmo Control Panel, select Modifications > Overview.
  2. In the modifications list, find the modification whose statistics you want to view.
  3. Click the quick menu button for the modification, and select Analyze.

    Viewing basic modification statistics

  4. In the modification statistics view, in the Start date and End date fields, select the time range for which you want to view the statistics.
  5. In the Conversion type field, select the conversion type for which you want to view the statistics. If you want to view the statistics for all conversions, select All.
  6. Click Show.

    Viewing basic modification statistics

  7. View the statistics:

Downloading basic modification statistics

You can download a report of the following basic statistics for a modification:

A report file is generated and downloaded to your computer. The file is in the Microsoft Office Open XML Workbook (XLSX) format.

Unique counts are calculated by visitor rather by individual event. For example, if the same modification variation is displayed to a visitor seven times, that counts as seven displays and one unique display for that variation.


Average order value means the average value (normally, revenue) of the conversions attributed to the modification after the modification was clicked or displayed.

To download the basic statistics report for a modification:

  1. In the Frosmo Control Panel, select Modifications > Overview.
  2. In the modifications list, find the modification whose statistics you want to view.
  3. Click the quick menu button for the modification, and select Analyze. The modification Statistics views opens.
  4. In the Start date and End date fields, select the time range for which you want to view the statistics.
  5. In the Conversion type field, select the conversion type for which you want to view the statistics. If you want to view the statistics for all conversions, select All.
  6. Click Show.
  7. Select a daily, weekly, or monthly view, depending on how you want to aggregate the statistics in the export.
  8. Click Download statistics report.

You've downloaded the statistics report. You can find the report file in your browser's default download location.