You can combine segments into segment groups to further refine which visitors you want include in or exclude from your target audience.

You can use segment groups to:

Segment groups are site-specific. To segment visitors across sites, use target groups.

With segment groups, you can:

Mutually exclusive segment groups

Mutually exclusive segment groups have many advantages. For example, you can create a group of three segments based on when a visitor last made a purchase on your site:

When you place the segments in a mutually exclusive segment group in this order, the first segment is evaluated first. If the visitor has not made a purchase within 7 days, the platform evaluates the next segment. Again, if the visitor has not made a purchase within 30 days, the platform evaluates the last segment. If the visitor has not made a purchase within 180 days, they are not segmented at all. Visitors in the three segments probably need different kinds of content to guide the towards conversion.