This document provides a technical overview of the architecture and key features of the Frosmo platform. For a high-level introduction to what the platform offers, see Introduction to the Frosmo platform.
The Frosmo platform is a web UI development solution for improving website functionality and personalizing online user experience.
The following figure introduces the basic architecture and information flows of the Frosmo platform.
Figure: Frosmo platform architecture and information flows at a glance
In a nutshell:
The Frosmo platform is hosted on servers in Central Europe. However, Frosmo can also set up dedicated instances in specific market areas.
The following figure shows the main components and subcomponents of the Frosmo platform architecture and the information flows between them.
Figure: Frosmo platform architecture and information flows in detail
For more information, see:
<script> elements placed directly in a web page's HTML code. The first element loads the Core library and the second one loads the custom script for the site. Apart from adding these two elements to every page on a site, no other changes are required to use the Frosmo platform. For more information, see Adding the Frosmo scripts to your site.
The Frosmo platform uploads the custom script and associated media files (ones added directly to modifications) to the CDN every time they need to be updated, that is, every time something on the site is changed using the Control Panel. The assets are always exported to CloudFront and, when needed, copied from CloudFront to other CDNs.
Customers can use the Frosmo data layer to implement basic data tracking by themselves, rather than have Frosmo do it in the custom script.
You can pass information about the following events and items through the data layer:
For more information about the data layer, see Frosmo data layer.
The Control Panel is the main Frosmo application for customizing and monitoring websites. In a nutshell, the Control Panel allows you to:
The Control Panel uses the Graniitti API to access the Frosmo back end, and to deploy the Frosmo custom script to the CDN.
For more information about the Control Panel, see Introduction to the Frosmo platform and User Guides.
The Graniitti API is currently only used by the Control Panel. However, in the future, the API will be made public. Customers can then use the API to, for example:
The Message API retrieves modification content from the Frosmo back end, so that the content can be displayed in the browser. The Message API uses segmentation data and previous usage data to dynamically select suitable content for the visitor.
The Message API also tracks what content is shown to whom and how many times.
Custom APIs are typically used to:
The Frosmo platform can use the data stored in the browser's local storage and cookies, such as segmentation data, to determine which modifications to show to the visitor. Modifications can also use data stored in the Frosmo back end.
Here are some examples of common modifications:
Modifications are grouped into the following types:
Frosmo platform administrators manage modifications in the Control Panel.
In terms of graphics and other media, Frosmo prefers to use the existing content on the site or content procured by the customer through their own CMS system. Customers deliver the content to Frosmo by providing us with access to their content management system (CMS). The Frosmo team then adds the content to the site using the Control Panel.
A conversion is any pre-determined action you want your website visitors to take. This can be, for example, a purchase of a product, signing up for a newsletter, or watching a video. You can define a conversion to be basically any variable in visitor behavior that you want to track and measure.
The Frosmo platform counts purchase-related conversions on a transaction basis. The platform counts each transaction, a completed purchase of one or more products, as a single conversion.
Example: A visitor of an online book seller adds five different books to their shopping cart, with two copies of one book, for a total of six items. The visitor proceeds to checkout and completes a purchase of all six items. The Frosmo platform counts the purchase – a transaction – as a single conversion. The visitor then adds one more book to their now-empty cart and completes another purchase. The Frosmo platform counts the second purchase of a single item as a single conversion, too.
The data can be categorized into:
The data is mainly used for content targeting.
For more information about what specific data the Frosmo platform collects, see Data gathering and handling.
The Frosmo platform can integrate with other back-end systems and online services, such as analytics tools, marketing automation systems, and data management platforms (DMPs).
Integrations are typically used for synchronizing segmentation data between the Frosmo platform and an external back-end system, or for using the collected usage data outside the site. Integrations also allow the Frosmo platform to input data about displayed or clicked content directly into an analytics tool, such as Google Analytics.
You can integrate the Frosmo platform with, for example:
The Frosmo platform can integrate with, for example, the following ad platforms:
For more information about integrations, see System and service integrations.
The Frosmo platform can limit user access to the Control Panel by IP address. This means that users can access the Control Panel only from the designated IP addresses and from Frosmo premises.
For more information, see Security overview.
For information about how the Frosmo platform works with browsers and other software, see:
|Google Chrome||Latest version|
|Internet Explorer (IE)||9 or newer|
|Microsoft Edge||Latest version|
|Safari||8 or newer|
Table: Browsers officially supported by the Frosmo Control Panel
|Google Chrome||Latest version|
|Internet Explorer (IE)||11 or newer|
|Microsoft Edge||Latest version|
The Frosmo platform is not on any known basic ad blocking lists.
Some filter lists and software block the Frosmo platform, for example:
The Frosmo platform interprets an incognito browsing session as a new visitor. This means that no segmentation data or other data previously stored in the browser is available for the session. Each new incognito session is counted as a new visitor.