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For an introduction to basic modification statistics, see Data collected from websites.

You can view and export basic statistics for a modification in the Frosmo Control Panel.

For information about viewing and exporting advanced tracking statistics, see Advanced tracking statistics.

Viewing basic modification statistics

You can view:

  • Changes in a selected statistic over time (graph)
  • Key visitor metrics based on displays
  • Modification event counts and metrics based on displays, true displays, and clicks

Unique counts are calculated by visitor rather by individual event. For example, if the same modification variation is displayed to a visitor seven times, that counts as seven displays and one unique display for that variation.

To view the basic statistics for a modification:

  1. In the Frosmo Control Panel, select Modifications > Overview.
  2. In the modifications list, find the modification whose statistics you want to view.
  3. Click the quick menu button for the modification, and select Analyze.

    Viewing basic modification statistics

  4. In the modification statistics view, in the Start date and End date fields, select the time range for which you want to view the statistics.
  5. In the Conversion type field, select the conversion type for which you want to view the statistics. If you want to view the statistics for all conversions, select All.
  6. Click Show.

    Viewing basic modification statistics

  7. View the statistics:
    • Graph (statistics over time)

      By default, the graph shows the daily displays and unique displays for the modification over the selected time range. You can select a daily, weekly, or monthly view for the graph. You can also select which statistic to show in the graph. Selecting a cumulative version of a statistic shows a cumulative line graph for the statistic with the value summed over time.

      Viewing basic modification statistics

      Average conversion value means the average value (normally, revenue) of the conversions attributed to the modification after the modification was clicked or displayed.

      You can further refine the graph by selecting to show only specific variations (including the comparison group, if defined), either the full or unique counts for the statistic, and annotations, if any. To show or hide a value, click its selector below the graph.

      Viewing basic modification statistics

    • Key visitor metrics

      The key visitor metrics are based on displays and calculated separately for each variation (including the comparison group, if defined).

      Viewing basic modification statistics

    • Modification events and metrics

      The events and metrics are tracked separately for each variation (including the comparison group, if defined). The total counts by event or metric are listed at the bottom of the table.

      By default, the cumulative statistics are based on displays. If you want to calculate the statistics based on true displays, select Calculate with true display. The following figures show the same statistics calculated based on displays and true displays, respectively.

      Viewing basic modification statistics

      Viewing basic modification statistics

Downloading basic modification statistics

You can download a report of the following basic statistics for a modification:

  • Displays and unique displays
  • True displays and unique true displays
  • Clicks and unique clicks
  • Conversions after click
  • Conversions after display
  • CTR for displays
  • CR for clicks
  • CR for displays
  • Average conversion value for clicks
  • Average conversion value for displays

A report file is generated and downloaded to your computer. The file is in the Microsoft Office Open XML Workbook (XLSX) format.

Unique counts are calculated by visitor rather by individual event. For example, if the same modification variation is displayed to a visitor seven times, that counts as seven displays and one unique display for that variation.

Average conversion value means the average value (normally, revenue) of the conversions attributed to the modification after the modification was clicked or displayed.

To download the basic statistics report for a modification:

  1. In the Frosmo Control Panel, select Modifications > Overview.
  2. In the modifications list, find the modification whose statistics you want to view.
  3. Click the quick menu button for the modification, and select Analyze. The modification Statistics views opens.
  4. In the Start date and End date fields, select the time range for which you want to view the statistics.
  5. In the Conversion type field, select the conversion type for which you want to view the statistics. If you want to view the statistics for all conversions, select All.
  6. Click Show.
  7. Select a daily, weekly, or monthly view, depending on how you want to aggregate the statistics in the export.
  8. Click Download statistics report.

You've downloaded the statistics report. You can find the report file in your browser's default download location.