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The platform and feature documentation describes the Frosmo Platform and its main features in depth. The documentation also describes what data the platform collects and stores from websites, how the platform processes, uses, and secures the data, and how the platform integrates with external systems and services.


Version history

VersionPublication dateDescription

Updated Technical overview.

Updated Feature: Modification.

9.82022-03-16Updated Feature: Recommendation strategy.
9.72022-03-15Updated Feature: Super-Affinity.
9.62022-03-10Updated Technical overview.
9.52022-02-08Updated Glossary.
9.42022-02-04Updated Feature: Super-Affinity.
9.32022-01-18Updated Glossary.
9.22021-12-16Updated System and service integrations.

Updated Data tracking overview.

Updated Context and shared context.


Added Feature: Super-Affinity.

Updated Feature: Recommendation strategy.

Updated Glossary.

8.02021-08-17Moved feature introductions from User Guides and Developer Guides to Features overview.

Added Data tracking overview.

Added Conversion attribution.

Restructured the data collection and protection documentation:

6.102021-06-21Updated System and service integrations.
6.92021-06-10Updated Data storage and retention.

Updated Technical overview.

Updated Measuring and improving website performance.


Updated Technical overview.

Updated Glossary.


Updated Technical overview.

Updated Security overview.

6.52021-03-31Updated Security overview.
6.42021-03-08Updated Glossary.

Added Online privacy technologies and the Frosmo Platform.

Updated Technical overview.

6.22020-04-01Updated Data storage and retention and Glossary.
6.12020-03-16Updated Data storage and retention.
6.02020-02-03Added Context and shared context.
5.82020-01-03Updated Glossary.
5.72019-12-04Updated modification-related documentation to conform to the new modification UI introduced in the Happy Valley release.
5.62019-10-09Updated Glossary.
5.52019-08-28Updated Technical overview.
5.42019-05-06Updated Technical overview.
5.32019-04-05Updated Technical overview.
5.22019-01-31Updated Glossary.
5.12019-01-09Site maintenance updates.

Added Default configuration and data tracking for a visitor.

Updated Glossary.

4.42018-09-13Removed the Downloads page and the standalone PDFs.
4.32018-09-03Updated Technical overview.

Updated Data privacy description.

Updated Visitor profiling solutions.


Added Visitor profiling solutions.

Updated Security overview.


Added Platform policy.

Added Data privacy description.

Updated Technical overview.

Updated Data storage and retention (previously "Data gathering and handling").

3.02018-01-31Added Measuring and improving website performance.

Updated Technical overview.

Updated System and service integrations.

2.02017-12-11Added System and service integrations.

Updated Technical overview.

Updated Security overview.

Removed the Transaction API conversion tracking page.

1.22017-10-30Updated Glossary.

Restructured and consolidated the documentation for better usability.

Moved the standalone PDFs from the front page to the Downloads page.

Cleaned up the Transaction API conversion tracking page.

1.02017-08-17First public version of this documentation.