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The user guides help you develop and manage your site and monitor its performance using the Frosmo Control Panel. The guides also introduce practical use cases for working with the Control Panel.

Before starting with development, get familiar with the typical development workflow and how different Frosmo Platform features fit in it. For more information, see Planning visitor journeys.

  • Data tracking solutions allow you to track events and other data on your site:

    • Conversion definitions allow you to set up conversion tracking in the Frosmo Control Panel.
    • Custom actions allow you to track visitor actions and states that are not basic modification events, conversions, transactions, or product views.
  • Development guides show you how to develop and manage your site, improve its user experience, and create personalized visitor journeys using the Frosmo Platform:

    • Segmentation allows you to target specific subgroups of visitors with content that matches the interests and needs of those groups.
    • Placements determine where modifications are placed on your site.
    • Modifications are real-time changes to web pages designed to personalize or otherwise improve the user experience of your site and guide visitors to complete conversions.
    • Templates allow you to define web content once and then reuse that content across multiple modifications on your site.
    • Triggers allow you to detect particular events on a web page and take predefined actions based on those events.
    • Recommendations are dynamically generated content predicted to appeal to visitors.
    • Email recommendations allow you to show recommendations in emails.
    • Workspaces allow you to safely develop and test features in your production environment without affecting the live content of your site.
  • Testing tools help you test and debug your visitor journeys and the features used to build them:

    • Frosmo Preview allows you to preview and debug how the Frosmo Platform is working on your site.
    • Test mode allows you to show modifications only to certain visitors for testing purposes.
    • Testing in incognito mode in Chrome shows you how to allow third-party data in incognito mode in Google Chrome, so that you can test sites that uses shared context.
  • Analytics allow you to monitor the performance of your site through statistics:

    • Conversion statistics allow you to monitor the number of conversions driven by the Frosmo Platform, and the revenue generated by the conversions.
    • Modification statistics give you a detailed view of the events and metrics tracked for modifications.
  • Troubleshooting guides help you when something goes wrong:

    • Checking site status shows you how to check whether the Frosmo Platform is receiving data from a site, and whether the data tracking set up for the site is working as expected.
    • Checking user activity shows you how to view the configuration changes made by users to a site.
    • Common problems and solutions shows you how to solve the most common problems that you might run into when working with modifications and other features.
    • Console debugging with Frosmo Core shows you how to debug modifications and other features on your site by using Frosmo Core in the browser console.
  • Administration instructions help you configure your site and manage users:

Version history

VersionPublication dateDescription

Added Checking user activity.

Updated the recommendations guide:

11.22021-11-01Updated Checking site status.
11.12021-10-11Updated Creating and editing a recommendation strategy.
11.02021-08-17Moved feature introductions to Platform & Features, and restructured the guides to reflect the move.
10.02021-07-12Restructured and updated the data tracking and basic modification statistics documentation to reflect similar updates elsewhere in the documentation portal.
9.82021-06-21Updated various topics of the modifications guide to conform to the UI changes introduced by maintenance release 2021-06-21.

Updated the recommendations guide:

Updated the email recommendations guide:

9.62021-05-26Site maintenance updates.

Updated the email recommendations guide:

9.42021-03-29Updated Creating and editing a recommendation strategy.

Updated Frosmo Preview instructions in:

Removed references to FProxy.

9.22021-03-16Updated Frosmo Preview.

Updated the recommendations guide:


Updated the recommendations guide for recommendation strategies:

Removed Error tracking.


Restructured and updated the recommendations guide.

Moved the recommendation configuration documentation and the recommendation example to Developer Guides.

7.62020-10-01Added Testing in incognito mode in Chrome.
7.52020-09-21Updated Creating recommendations.

Updated the modifications guide:

Updated the templates guide:

7.32020-08-31Updated Advanced tracking statistics.

Updated the conversions guide:

Updated the custom actions guide:


Updated the triggers guide:

7.02020-05-25Added Email recommendations.

Added Checking site status.

Updated Introduction to conversion tracking.

Updated Developing shared code in a workspace.

Updated Creating and managing sites.

6.92020-04-03Updated Common problems and solutions.

Updated Segmentation.

Updated and renamed Preview Tool to Frosmo Preview.


Added Developing shared code in a workspace.

Updated the placements guide:

6.62020-03-16Updated Creating and editing a trigger.
6.52020-02-17Updated Templates.
6.42020-02-03Updated Modifications.
6.32020-01-10Updated modification-related documentation to conform to the new modification UI introduced in the Happy Valley release.

Updated and renamed Multi-armed bandit optimization. The topic was previously named Optimizing modifications with the multi-armed bandit.

Updated modification-related documentation to conform to the new modification UI introduced in the Happy Valley release.


Added Migrating from template defaults to templates.

Updated Planning visitor journeys.


Added Templates. This is a completely rewritten and expanded guide to content templates.

Updated Modifications. This guide was rewritten and restructured to conform to the new modification UI and workflow introduced in the Happy Valley release.


Added new troubleshooting guides:


Updated the recommendations guide:


Updated Creating and editing a conversion definition.

Updated Creating and editing a trigger.


Updated the custom actions guide:


Updated the following topics to reflect the UI changes in the Goodnews Bay release:


Restructured and consolidated the documentation for better usability by grouping the guides under the following new main topics:

Moved the recommendations guide from Developer Guides to this space.

Updated the following topics to reflect the UI changes in the Goodnews Bay release:

3.112019-04-08Added Planning visitor journeys.
3.102019-03-11Updated Tracking custom actions.
3.92019-01-09Site maintenance updates.
3.82018-11-05Updated Publishing a workspace.
3.72018-11-01Updated Test mode.
3.62018-10-04Updated Creating and managing sites.
3.52018-09-13Removed the Downloads page and the standalone PDFs.

Added Conversion definitions.

Updated Modifications.

Updated Introduction to workspaces.


Added Workspaces.

Added Sites and users.

3.22018-04-25Updated Error tracking.
3.12018-04-09Updated Preview Tool.

Added Analyzing modification performance.

Added Creating and using modification templates.

Added Error tracking.

2.02018-01-10Added Conversion tracking and attribution.
1.32017-12-18Updated Triggers.
1.22017-11-28Added Custom actions.
1.12017-10-23Moved the standalone PDFs from the front page to the Downloads page.
1.02017-08-17First public version of this documentation.