Conversion attribution is the process by which the Frosmo Platform determines the modification responsible for a conversion and registers the conversion for that modification. You can view the conversion statistics for a modification in the Frosmo Control Panel. The more conversions a modification gets attributed, the more successful the modification.
The platform uses basic modification events as the basis for determining which modification was responsible for a conversion.
Conversion attribution works as follows:
- When a visitor completes a conversion, the conversion is attributed to the last modification the visitor clicked.
- If the visitor did not click any modification, the conversion is attributed to the last modification that got a true display in the visitor's browser.
- If no modification got a true display, the conversion is attributed to the last modification that got a display in the visitor's browser.
A conversion is always attributed to a single modification. A conversion cannot be attributed to multiple modifications.
By default, the platform automatically attributes conversions to modifications. You can disable (and re-enable) automatic conversion attribution for a modification from the modification's advanced settings.
Conversion attribution examples
The following examples illustrate the logic behind conversion attribution.
If the visitor views two modifications (modification 1 and modification 2) that both get a true display and the visitor then completes a conversion, the conversion is attributed to the modification last seen by the visitor.
Figure: Conversion attributed to the modification last seen by the visitor
A modification that gets a click is prioritized over one that gets a true display. If the visitor first views modification 1 and clicks it, then views modification 2, which gets a true display, and finally completes a conversion, the conversion is attributed to modification 1.
Figure: Conversion attributed to the modification last clicked by the visitor
Similarly, a modification that gets a true display is prioritized over one that gets a display.
Figure: Conversion attributed to the last true-displayed modification
Conversion attribution time limit
If conversion or transaction tracking on a site is session-based, the platform attributes conversions only to modifications that are displayed or clicked during the visitor's current browsing session.
If conversion or transaction tracking on a site is not session-based, the platform attributes a conversion to a modification as follows:
- Up to 1 day after the modification was displayed
- Up to 1 day (default) or 14 days after the modification was clicked
To check whether the tracking on your site is session-based, contact Frosmo support.