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A conversion is an action you want your website visitors to take, such as purchasing a product, signing up for a newsletter, downloading a brochure, or watching a video. You can define a conversion to be basically any variable in visitor behavior that you want to measure. What exactly you want to define as a conversion depends on your business goals.

What is conversion tracking?

Conversion tracking means counting conversions and attributing them to modifications.

Conversion tracking is essential for measuring both the business performance of your site and Frosmo's impact on that performance. Conversion tracking is also a prerequisite for implementing features that rely on conversion data, such as generating recommendations and segmenting visitors based on the conversions they have completed.

Conversion data is stored in the Frosmo back end.

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Figure: Conversion tracking in the Frosmo Platform

For more information about conversions, conversion attribution, and the different ways of tracking conversions, see:

Transaction tracking is a subset of conversion tracking. For more information, see Tracking transactions.

Tracking conversions with the data layer

Tracking conversions with the data layer means triggering a conversion event whenever a visitor completes an action that qualifies as a conversion.

You can trigger the conversion event from a modification, from shared code, or directly from your site's source code. If you use a modification, you trigger the conversion event either from custom content or, if you're using a template, from the template content.

To trigger a conversion event:

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Testing the conversion tracking