Enter a name for the conversion.

The name must be unique, and it cannot be the same as the conversion type.

Enter the conversion type.

The type can be, for example, "Purchase" or "Registration". 

You can freely define the type. You can create multiple conversion definitions, that is, define multiple conversions, with the same type.

The conversion type is used to generate conversion statistics.

Select a trigger for the placement. The trigger determines the actual visitor action (event) that the platform registers as a conversion.

You can only select a single trigger, but you can freely change the selected trigger.

To create and select a new trigger:

1. Click Create new trigger.
2. Define the trigger settings, and save the trigger. For more information, see Creating and editing a trigger.
3. Return to the conversion definition settings, and select the new trigger.

Enter the conversion interval in seconds. The interval determines how much time must pass between two conversion events for the second event to be counted as a new conversion.

For example, you can define that if a visitor submits the same form twice inside 10 minutes, only one submission is counted as a conversion. In this case, the minimum interval between conversions would be 600 seconds.

Enter a value to the conversion.

The conversion value is used to generate conversion statistics for monitoring the revenue created by conversions completed on the site. The value does not need to be monetary, but it normally makes sense to assign a monetary value especially to conversions that actually are monetary transactions (namely, purchases).