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Frosmo platform at a glance
The Frosmo platform is a web UI development solution for improving website functionality and personalizing online user experience.
The Frosmo platform is hosted on servers in Central Europe. However, Frosmo can also set up dedicated instances in specific market areas.
Frosmo platform architecture
The following figure shows the main components and subcomponents of the Frosmo platform architecture and the information flows between them.
Figure: Frosmo platform architecture and information flows in detail
Frosmo data layer
For more information about the data layer, see Frosmo data layer.
The Message API retrieves content to be displayed to visitors from the Frosmo back end. The Message API uses segmentation data and previous usage data to dynamically select suitable content for the visitor.
The Message API also tracks what content is shown to whom and how many times.
- Return specialized data to the browser, such as data stored in a customer's back-end system or data read from a feed.
- Send data to another service, such as email addresses to a mailing list for marketing automation purposes.
- Provide data to custom dashboards and management UIs.
- Provide an outside access point to usage data that is collected and stored by the Frosmo platform.
Frosmo Control Panel
The Control Panel is the Frosmo UI for website management and data analysis. Each customer has access to a dedicated Control Panel for their site(s).
The Control Panel uses the Graniitti API to access the Frosmo back end.
Frosmo platform administrators manage modifications in the Control Panel.
The Frosmo platform collects product data from predefined product pages. Product data can include several attributes, such as:
The preferred method for implementing product tracking is to use the Frosmo data layer.
Segmentation is the process of assigning visitors to predefined groups called segments based on their behavior on a website. A visitor can belong to multiple segments at the same time, and the segments they belong to can change over time as they browse and interact with the site. The segmentation data for a visitor is a list of segments to which the visitor currently belongs.
The Frosmo platform can also use custom segmentation rules if needed, such as segmentation based on information passed through the Frosmo data layer.
By default, the Frosmo platform collects only anonymous information about visitors and their behavior on a website. The platform does not collect personal or otherwise sensitive information, such as visitor names or credit card numbers.
In addition to collecting anonymous information, the Frosmo platform can collect additional information about visitors from login and registration pages, including personal information, such as email addresses and phone numbers. However, this type of data collection can only be done with the consent of all involved parties, since collecting personal information may require changes to the customer's data protection statement. If implemented, the Frosmo platform will collect the information for the sole purpose of passing it on to the customer's system. The information will not be stored in the Frosmo back end.
Locally stored data
- Globally unique browser ID: Used to identify the browser across different domains and websites
Integration with systems and services
The Frosmo platform can integrate with customers' back-end systems and other online services, such as analytics platforms and email marketing services.
- Google AdWords
Frosmo platform security
The Frosmo platform can limit customer access to the Control Panel by IP address. This restricts access to the customer's dedicated Control Panel to Frosmo premises and to the IP addresses specified by the customer.
For more information, see 2017-08-31_14-19-55_Frosmo security overview.
|Google Chrome||Latest version|
|Internet Explorer (IE)||11 or newer|
|Microsoft Edge||Latest version|
Ad-blockers and content filtering software
The Frosmo platform is not on any known basic ad-blocking lists.
Some privacy lists and software block the Frosmo platform, for example, EasyList, F-Secure Freedome VPN (when tracking protection is enabled), and Ghostery (when the "Beacon" category is selected).
The Frosmo platform interprets an incognito browsing session as a new visitor. This means that no segmentation data or other data previously stored in the browser is available for the session. Each new incognito session is counted as a new visitor.