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  • Analytics tools. If you want to use a separate web analytics tool, you should integrate it with the Frosmo Platform, since changes made to your site with Frosmo are not, by default, included in 3rd-party web analytics tracking. Integration ensures that you have a clear understanding of what is happening on your site.
  • Marketing automation systems. The Frosmo Platform can gather and process segmentation and visitor data for marketing for marketing automation systems, which can then use the data to target the appropriate audiences.  You You can set up integrations with, for example, ad platforms and email services.
  • Data management platforms. As with many other systems, extracting useful data from DMPs can be laborious and requires the use of multiple APIs. The Frosmo Platform can be used as a master API, an interface for all data calls between a DMP and a site.

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