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The Frosmo JavaScript library is the Frosmo presence in the front end. The library runs on top of a customer site in the visitor's browser, integrating the site with the Frosmo Platform. The library provides both the framework for the platform to operate on the site and Frosmo's custom solutions for improving the site. The library is platform-independent and can be used together with existing web application frameworks, such as Angular and React.

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For more information about data tracking and the data layer, see Data tracking overviewsolutions and Frosmo data layer.

Frosmo Control Panel

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• Analytics tools. If you want to use a separate web analytics tool, you should integrate it with the Frosmo Platform, since changes made to your site with Frosmo are not, by default, included in 3rd-party web analytics tracking. Integration ensures that you have a clear understanding of what is happening on your site.
• Marketing automation systems. The Frosmo Platform can gather and process segmentation and visitor data for marketing for marketing automation systems, which can then use the data to target the appropriate audiences.  You You can set up integrations with, for example, ad platforms and email services.
• Data management platforms. As with many other systems, extracting useful data from DMPs can be laborious and requires the use of multiple APIs. The Frosmo Platform can be used as a master API, an interface for all data calls between a DMP and a site.

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For more information, see Online privacy technologies and the Frosmo Platform.

Where to go next

• Learn about visitors and sessions in the context of the Frosmo Platform.
• Learn about Frosmo security and data integrity at a glance.
• Learn about the main features of the Frosmo Platform.
• Learn about data collection and processing in the Frosmo Platform.
• Learn about data protection and privacy in the Frosmo Platform.
• Learn about integrations between the Frosmo Platform and external systems and services.