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Comment: Published by Scroll Versions from this space and version 11.3

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Segmentation relies on usage data collected from the site, so the necessary data tracking (especially product and transaction tracking) must be in place before you can start fully segmenting your visitors.

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Creating relevant segments brings benefits not only to you but also to your visitors. Ecommerce in particular allows you to gather a wealth of visitor-related data that is not available in any other kind of business. You can then exploit that data to help your visitors discover information relevant to them. This makes the browsing browser session smoother, the purchase funnel faster, and the overall visitor experience more pleasant.

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  1. In the Frosmo Control Panel, you define a rule or a set of rules for each segment. After you create and save a segment, the segment becomes active immediately.
  2. When a visitor browses your site, they get segmented according to the defined segmentation rules.
  3. During the initial browsing browser session and subsequent visits to the site, the visitor may be included in additional segments or removed from segments depending on the defined segmentation rules.

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