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The Frosmo Platform collects and stores selected data in the browser's local storage and cookies. For more information about the data stored in the visitor's browser, see Data collection storage and storageretention.

The legislation in most countries requires online service providers to acquire visitor's consent for setting cookies. Therefore, many service providers implement a cookie consent element on their websites that allows the visitor to select the types of cookies they accept or refuse. The cookies are roughly categorized as:

• Strictly necessary. The website does not function properly without the cookies.
• Analytics. Cookies that enable counting visits and traffic sources for website monitoring and optimizing.
• Targeting. Cookies that enable providing the visitor with personalized content.
• Advertising. Usually third-party cookies that enable ad services to show relevant ads on the website.

How you should classify Frosmo cookies on your site depends on the Frosmo Platform setup and purpose on your site. If you effectively cannot provide the core service of your site without the Frosmo Platform, you can classify Frosmo cookies as strictly necessary. This is the case, for example, if the front page of your site is built on recommendations displayed through the Frosmo Platform.

However, Frosmo cookies are also used for analytics and targeting. If a visitor does not give their consent to such cookies, you must make sure that you will not collect personal data of that visitor and that you will not show personalized content to them.

Selective profiling allows you to define the modification content that is acceptable for visitors who refuse personalization. For more information about how to use selective profiling, contact Frosmo support.