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Comment: Published by Scroll Versions from this space and version 11.2

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The platform collects some data without needing any separate tracking setup in the back end or on the site. This includes data such as basic modification events and visitor background data. Other types of data, however, such as conversions and product data, require a separate tracking setup. This typically means sending the correct data layer events from the appropriate pages on the site. The exact data layer setup depends on whether the site has a basic feature setup (and which one) or whether the site uses the platform's default data layer events.

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Product tracking generates product information and statistics, which you can view in the Frosmo Control Panel.

You can also view the products tracked for your site.

Setting up product tracking

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