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For an introduction to transactions and transaction tracking in the Frosmo Platform, see Data tracking overviewsolutions.
Tracking transactions with the data layer means triggering a transaction event whenever a visitor successfully completes an action that qualifies as a transaction. The data you pass in the transaction event defines the transaction.
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- Page code (meaning directly from your the site source code)
- Shared code
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Testing transaction tracking
To For instructions on how to test that transactions are correctly tracked with the data layer:
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Select Advanced > Events.
Go to a page where transactions are tracked. If transaction events are successfully triggered with the data layer, Frosmo Preview shows the following messages for each event:
conversion
(contains the transaction data parsed from the transaction object)product.purchase
(contains the ID and price for a single purchased product item)dataLayer
(contains the object passed to the data layer)trigger.event
(contains information about the triggered event, including the object passed to the data layer)
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Transaction events log a dedicated
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To verify that the correct transaction data was sent, check the conversion
message.
If you want more details on a data layer call, select the Advanced > Requests view in Frosmo Preview, and check the transaction
request to the Optimizer API.
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on a site, see Testing data tracking.