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For an introduction to transactions and transaction tracking in the Frosmo Platform, see Data tracking overviewsolutions.

Tracking transactions with the data layer means triggering a transaction event whenever a visitor successfully completes an action that qualifies as a transaction. The data you pass in the transaction event defines the transaction.

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  • Page code (meaning directly from your the site source code)
  • Shared code

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Testing transaction tracking

To For instructions on how to test that transactions are correctly tracked with the data layer:

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Select Advanced > Events.

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Go to a page where transactions are tracked. If transaction events are successfully triggered with the data layer, Frosmo Preview shows the following messages for each event:

  • conversion (contains the transaction data parsed from the transaction object)
  • product.purchase (contains the ID and price for a single purchased product item)
  • dataLayer (contains the object passed to the data layer)
  • trigger.event (contains information about the triggered event, including the object passed to the data layer)

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Info

Transaction events log a dedicated product.purchase message for each individual purchased item. For example:

  • If a transaction contains three copies of one product, the transaction event logs three product.purchase messages.
  • If a transaction contains three copies of one product and two copies of another product, the transaction event logs five product.purchase messages.

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To verify that the correct transaction data was sent, check the conversion message.

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If you want more details on a data layer call, select the Advanced > Requests view in Frosmo Preview, and check the transaction request to the Optimizer API.

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on a site, see Testing data tracking.