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Comment: Published by Scroll Versions from this space and version 13.0

This example shows you how to use a trigger to segment visitors based on the modifications they have clicked. This helps you to personalize the content shown to visitors based on their interests. This type of trigger is also useful when you want to see how a modification is performing or use click tracking to compare modification clicks to conversions.


  1. In the Frosmo Control Panel, select Triggers.
  2. Click Create trigger.
  3. In Name, enter

    Define the following settings:

    • Name: Enter "Modification click 12345".
    • Evaluation point
    , select 
    • : Select Core event.
    • Event
    , select 
    • type: Select Modification click. This means that the trigger is evaluated once the specified modification is clicked.
    • Rules: Click Add new rule, select Event data, and set the

    • following rule:


      The data value of the Modification ID property is exactly 12345.

      This means that the trigger is fired when a visitor clicks the modification with the ID "12345".

    Creating the triggerImage Removed

    When you're done, click 

    Defining the trigger settingsImage Added

  4. Click Save.

Creating the segment

To create a segment for visitors who click the modification:

  1. In the Frosmo Control Panel, select select Data Management > Segmentation > Segments.
  2. Click Create segment.
  3. Define the segmentation rules:

    1. Click Add new rule, select Trigger, and set the

    1. following rule:


      The visitor has triggered Modification click 12345 more than equal to 1 times, with each trigger event counted.

      This means that in order to get segmented, the visitor must click the modification with the ID "12345" at least once. Every click is counted.

    2. Set the time limit based on the start and end date of your modification. The default time limit is 14 days.

    Configuring the segmentation ruleImage RemovedDefining the segmentation rulesImage Added

  4. Select Description, and enter the segment name as "Clicked modification 12345" . You can also enter a description to better remember what as the segment is aboutname.
  5. When you're done, click Click Save.

You have now completed the example. Visitors that click a the modification with the ID "12345" on your site will now be segmented.

You're done with this example!