Pages
Page History
...
A modification can have one or more variations. Variations are different content versions of the same modification. If a modification has only one variation, all visitors get that get that variation. If a modification has multiple variations, you can define how the variations are distributed among visitors, that is, what percentage of visitors gets which variation.
Apart from multi-armed bandit modifications, a visitor is assigned to a specific variation until they clean they clear their browser cache, open a new window in incognito mode, or visit the site from another device.
...
To define content for your modification, you must first create a content at least one variation. The number of variations you can create for a modification depends on the selected modification case:
| Case | Variations | Notes |
|---|---|---|
| A/B test |
...
| Multiple | ||
| Multi-armed bandit |
...
| Multiple | ||
| Personalization | 1 | The variation is pre-created with the modification, and you can modify it, but not remove it. |
| Non-personalized | 1 |
The variation is pre-created with the modification, and you can modify it, but not remove it. This case is only available when selective profiling is enabled for the site. |
By default, the Frosmo Platform automatically places 10% of all visitors are automatically included in a comparison group that will get see the original content of a web page, not the modificationthe modifications. To disable the comparison group for the your modification, deactivate the comparison group variation. Non-personalized modifications do not have a comparison group variation.
To create a variation:
In the Basic settings view, click Create variation.
Info If the modification case is Personalization, the modification can only have a single variation. The variation is pre-created with the modification. You cannot add more variations.
- Define the content type and content settings for the variation.
- When you're done, click Save.
...
