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Comment: Published by Scroll Versions from this space and version 13.4

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A modification can have one or more variations. Variations are different content versions of the same modification. If a modification has only one variation, all visitors get that get that variation. If a modification has multiple variations, you can define how the variations are distributed among visitors, that is, what percentage of visitors gets which variation.

Apart from multi-armed bandit modifications, a visitor is assigned to a specific variation until they clean they clear their browser cache, open a new window in incognito mode, or visit the site from another device.

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  • Custom content. The content is defined directly in the variation. The content is only available to that variation.
  • Content template. The content is defined outside the modification in a template. A variation links to the template for its content. The template, and therefore the content, is also available to other modifications and variations on the site.
  • Original content. No content is defined for the modification. The variation is used for tracking the performance of the original page content. This allows you to compare how the other variations perform against the original content.

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To define content for your modification, you must first create a content at least one variation. The number of variations you can create for a modification depends on the selected modification case:

CaseVariationsNotes
A/B test

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Multiple
Multi-armed bandit

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Multiple
Personalization1The variation is pre-created with the modification, and you can modify it, but not remove it.
Non-personalized1

The variation is pre-created with the modification, and you can modify it, but not remove it.

This case is only available when selective profiling is enabled for the site.

By default, the Frosmo Platform automatically places 10% of all visitors are automatically included in a comparison group that will get see the original content of a web page, not the modificationthe modifications. To disable the comparison group for the your modification, deactivate the comparison group variation. Non-personalized modifications do not have a comparison group variation.

To create a variation:

  1. In the Basic settings view, click Create variation.

    Creating a variation

    Info

    If the modification case is Personalization, the modification can only have a single variation. The variation is pre-created with the modification. You cannot add more variations.


  2. Define the content type and content settings for the variation.
  3. When you're done, click Save.

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  1. In the Basic settings view, in the Content section, find the variation you want to edit, and click its name.
  2. Define the content type and content settings for the variation.
  3. When you're done, click Save.

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To remove a variation:

  1. In the Basic settings view, in the Content section, find the variation you want to remove.
  2. Click the quick menu button for the variation, and select Remove.

    Removing a variation

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  1. Optionally, enter a title for the variation.

    Entering the variation title

    Info

    If your site has a Google Analytics integration with the Frosmo Platform, the variation title is shown as a label in Google Analytics. If you change the title in the Control Panel, the label will also change.


  2. Select or change the content type:
    1. Click Select type.
    2. Select the content type.

      Selecting the content type for a variation

    3. Click Select.
  3. Define the content based on the selected content type. The available content settings depend on the selected content type and template.
    1. Custom content: Define your own CSS, HTML, and JavaScript content in a code editor.

      Defining custom content for a variation

      Note

      When using CSS and JavaScript in variation content, the code must be wrapped in <style> and <script> elements, respectively.


    2. Original content: Create a variation for tracking the original page content. Since the variation is only used for collecting data, you don't define content for it.

      Note

      To track original content, the display method of the selected placement must be Replace content, Replace element, or Hide & replace original. You cannot append a variation to the original content.


    3. Content templates: Define content based on a predefined template.

      Setting template content options for a variation

      To view the JSON object describing the full content options for the variation, expand the Content options object (JSON) section.

      Viewing the JSON object describing the full content options for a variation

  4. When you're done, click Save.

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  1. In the Basic settings view, in the Content section, find the variation you want to activate.
  2. Click the quick menu button for the variation, and select Activate.

    Activating a variation

To deactivate a variation:

  1. In the Basic settings view, in the Content section, find the variation you want to deactivate.
  2. Click the quick menu button for the variation, and select Deactivate.

    Deactivating a variation

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To define the variation distribution for an A/B test modification:

  1. In the Basic settings view, in the Content section, click Define distribution.

  2. Set the distribution between the variations. If you increase the distribution for one variation, the distribution of other variations is automatically adjusted so that the total distribution is 100%.

    If the comparison group is enabled for the modification, 10% of the visitors are automatically included in the comparison group, so the total distribution between the other variations is 90%. You can deactivate the comparison group in the Basic settings view.

  3. When you're done, click Save.

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To define the variation distribution for a multi-armed bandit modification:

  1. In the Basic settings view, in the Content section, click Define distribution.

    Defining the variation distribution for a MAB modification

  2. Select the reward and the algorithm.

    Defining the variation distribution for a MAB modification

  3. When you're done, click Save.

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