- A/B test. Create a modification with two or more variations to test which variation performs the best. You manually define the variation distribution, that is, the percentage of eligible visitors to whom each variation is shown.
- Multi-armed bandit. Create a modification with two or more variations, and select a multi-armed bandit algorithm for automatically optimizing the variation distribution over time. The better a variation performs relative to the other variations, the bigger the portion of visitors to whom the platform shows the variation.
- Personalization. Create a modification with a single variation to provide personalized content to your visitors.
- Selective profiling. Create a modification with a single variation (and no comparison group) to provide non-personalized content that is safe to display to visitors who have refused profiling. This case is only available on sites that have the selective profiling module enabled. For more information, see Visitor profiling solutions.
Figure: Creating a modification in the new UI (left) and in the old UI (right) (click to enlarge)
The preview uses Frosmo Preview to display the variation, so you can preview both active and inactive variations, and the modification itself can be either active or inactive. The preview always retrieves the modification content from the Frosmo back end, so the content preloading advanced setting has no effect, if enabled. In addition, you don't have to be in the target audience defined for the modification to see the variation.
Figure: Previewing a variation from the Control Panel (click to enlarge)
The layout and organization of the modification UI has been overhauled to better serve the workflow, and the visual style has been updated to match the rest of the Control Panel. The UI also now uses the sliding modal windows introduced for other key features in the Goodnews Bay release.