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  • Segmentation allows you to target specific types of visitors with content that meets their interests.
  • Placements determine where on the web page a modification is placed.
  • Modifications are real-time changes to web pages designed to improve the usability and user experience of the website, and to guide visitors to complete conversions.
  • Triggers allow you to detect particular events on a web page and take predefined actions based on those events.
  • Recommendations are dynamically generated content predicted to appeal to a visitor and delivered through modifications.
  • Email recommendations allow you to recommend the most popular products on your site in an email.
  • Workspaces allow you to safely develop and test features without affecting the live content of your site.