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  1. In the Frosmo Control Panel, select Data Management > Segmentation > Segments.
  2. Click Create segment.
  3. Click Add new rule, click Custom eventaction, and set the segment rule:

    The visitor has completed the Helsinki area custom

    event

    action with the helsinki_area value(s) more than or equal to 1 times, with one event per session counted.


    This means that only visitors located in the greater Helsinki area when visiting your site are segmented. Their location is tracked once during the browsing session.


  4. Set the time limit. In this example, the time limit is set to 14 days (default) but you can set it anywhere between 1 and 365 days.

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  5. Select Description, and enter a name and description for the segment as shown in the following figure.

    Segmenting visitors based on geographical location 2

  6. When you're done, click Save.

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  1. In the Frosmo Control Panel, select Data Management > Segmentation > Segments.
  2. Click Create segment.
  3. Click Add new rule, click Page view, and set the segment rule:
  4. The visitor has viewed a page whose URL begins with http://example.com/lander.html more than or equal to 1 times, with each page load counted as a view.

    The visitor has viewed a page whose URL begins with http://example.com/lander.html more than or equal to 1 times, with each page load counted as a view.


    This means that all visitors visiting the landing page URL are segmented. URLs containing an anchor or search query are also included. Each page view is counted.


  5. Set the time limit. In this example, the time limit is set to 180 days, which assumes you're running a long campaign and want to track visitors for the entire duration of the campaign.

    Segmenting visitors who have visited a specific landing page 1

  6. Select Description, and enter a name and description for the segment as shown in the following figure.

    Segmenting visitors who have visited a specific landing page 2

  7. When you're done, click Save.

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  1. In the Frosmo Control Panel, select Data Management > Segmentation > Segments.
  2. Click Create segment.
  3. Click Add new rule, click Visit referrer, and set the segment rule:

    The visitor has arrived from a page whose domain contains .facebook.com more than or equal to 1 times, with each site visit counted as a referral.


    This means that all visitors arriving from any URL with the domain containing .facebook.com are segmented. Each arrival from a domain in the defined category is counted as a referral.

    Segmenting visitors who have arrived from Facebook 1

  4. Select Description, and enter a name and description for the segment as shown in the following figure.

    Segmenting visitors who have arrived from Facebook 2

  5. When you're done, click Save.

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  1. In the Frosmo Control Panel, select Data Management > Segmentation > Segments.
  2. Click Create segment.
  3. Click Add new rule, click Site visit, and set the segment rule:

    The visitor has visited the site more than 2 times, with each site visit counted as a visit.


    This means that visitors visiting the site more than 2 times get segmented. All visits are counted even if they happen during the same day.


  4. Click Add new condition, select AND, click Product Purchase, and set the segment rule:

    The visitor has purchased more than or equal to 1 of any product(s).


    This means that visitors who have bought any products are segmented.


  5. Set the time limit. In this example, the time limit is set to 30 days which means that the visitor has 30 days to complete the required actions in order to be segmented.

    Segmenting returning customers 1

  6. Select Description, and enter a name and description for the segment as shown in the following figure.

    Segmenting returning customers 2

  7. When you're done, click Save.

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  1. In the Frosmo Control Panel, select Data Management > Segmentation > Segments.
  2. Click Create segment.
  3. Click Add new rule, click Product view, and set the segment rule.

    In the Coffee product category, the visitor has viewed Coffee grinder 1 or Coffee grinder 2 product(s) more than or equal to 1 times, with each page load counted as a view.


    This means that visitors viewing the product pages for Coffee grinder 1 and 2 in the Coffee product category more than once are segmented. Each page view is counted.

    Segmenting visitors who have viewed specific products 1

  4. Click Add new condition, select AND, click Conversion, and set the segment rule:

    The visitor has completed the transaction conversion with Coffee grinder 1 or Coffee grinder 2 products less than 1 times, with each conversion counted.


    This means that visitors who did not buy Coffee grinder 1 or 2 are segmented. If a visitor buys one of the coffee grinders, they are excluded from the segment.

    Segmenting visitors who have viewed specific products 2

  5. Set the time limit. In this example, the time limit is set to 14 days, but you can set it to suit your customers' buying cycle.
  6. Select Description, and enter a name and description for the segment as shown in the following figure.

    Segmenting visitors who have viewed specific products 3

  7. When you're done, click Save.

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  1. In the Frosmo Control Panel, select Data Management > Segmentation > Segments.
  2. Click Create segment.
  3. Click Add new rule, click Custom event action , and set the segment rule:

    The visitor has completed the TravelDestination custom

    event

    action with Helsinki value(s) more than 1 times, with one event per session counted.


    This means that visitors searching for Helsinki as a travel destination at least twice are segmented. Only one search per session is counted, meaning that the visitor has to do the same search in two separate sessions.


  4. Set the time limit. In this example, the time limit is set to 14 days, which means that it is enough for a visitor to search for Helsinki twice in 14 days. On the other hand, the visitor must repeat the search 14 days after the initial segmentation in order to stay segmented.

    Segmenting visitors based on their search queries 1

  5. Select Description, and enter a name and description for the segment as shown in the following figure.

    Segmenting visitors based on their search queries 2

  6. When you're done, click Save.

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  1. In the Frosmo Control Panel, select Data Management > Segmentation > Segments.
  2. Click Create segment.
  3. Click Add new rule, click Site visit, and set the segment rule:

    The visitor has viewed a page whose path contains /coffee/ less than 1 times, with each page load counted as a view.


    This means that visitors visiting any pages featuring coffee-related products are removed from the segment.


  4. Set the time limit. In this example, the time limit is set to 30 days, which means that after the visitor has been segmented as a non-coffee-drinker, they are removed from the segment if they visit any coffee pages and cannot return to the segment within 30 days.

    Segmenting based on a negative match 1

  5. Select Description, and enter a name and description for the segment as shown in the following figure.

    Segmenting based on a negative match 2

  6. When you're done, click Save.