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Comment: Published by Scroll Versions from this space and version 5.0


  • Data tracking solutions allow you to track events and other data on your site:
    • Conversion tracking allows you to measure the business performance of your site and Frosmo's impact on it.
    • Custom actions allow you to track any visitor activity or state on your site.
  • Development guides show you how to develop and manage your site, to improve its user experience, and to create personalized visitor journeys using the Frosmo Platform:
    • Segmentation allows you to target specific types of visitors with content that meets their interests.
    • Placements determine where on the web page a modification is placed.
    • Modifications are real-time changes to web pages designed to improve the usability and user experience of the website, and to guide visitors to complete conversions.
    • Triggers allow you to detect particular events on a web page and take predefined actions based on those events.
    • Recommendations are dynamically generated content predicted to appeal to a visitor and delivered through modifications.
    • Workspaces allow you to safely develop and test features without affecting the live content of your site.
  • Testing tools help you test and debug your visitor journeys and the features used to build them:
    • Preview Tool allows you to preview and debug modifications on your site during development.
    • Test mode allows you to show modifications only to certain visitors for testing purposes.
  • Troubleshooting instructions  guides help you when something goes wrong:
  • Analytics allow you to monitor the performance of your site through statistics:
    • Conversion statistics allow you to monitor the number of conversions driven by the Frosmo Platform, and the revenue generated by the conversions.
    • Modification statistics give you a detailed view of the events and metrics tracked for modifications.
  • Administration instructions help you configure your site and manage users:


VersionPublication dateDescription

Added new troubleshooting guides:


Updated the Frosmo Recommendations guide:


Updated the following topics:


Updated the following topics:


Updated the following topics to reflect the UI changes in the Goodnews Bay release:


Restructured and consolidated the documentation for better usability by grouping the guides under the following new main topics:

Moved the Frosmo Recommendations guide from Developer Guides to here.

Updated the following topics to reflect the UI changes in the Goodnews Bay release:

3.112019-04-08Added Planning visitor journeys.
3.102019-03-11Updated Tracking custom actions.
3.92019-01-09Site maintenance updates.
3.82018-11-05Updated Publishing a workspace.
3.72018-11-01Updated Test mode.
3.62018-10-04Updated Creating and managing sites.
3.52018-09-13Removed the Downloads page and the standalone PDFs.

Added Conversion definitions.

Updated Modifications.

Updated Introduction to workspaces.


Added Workspaces.

Added Sites and users.

3.22018-04-25Updated Error tracking.
3.12018-04-09Updated Preview Tool.

Added Analyzing modification performance.

Added Creating and using modification templates.

Added Error tracking.

2.02018-01-10Added Conversion tracking and attribution.
1.32017-12-18Updated Triggers.
1.22017-11-28Added Custom actions.
1.12017-10-23Moved the standalone PDFs from the front page to the Downloads page.
1.02017-08-17First public version of this documentation.