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A custom action is any visitor activity action or state that you want to track and interact with on a website, such as and that is not a conversion, transaction, or product view. A custom action can be, for example, a button click, form submission, or login status. You can use custom actions to segment visitors, fire triggers, and control whether to display modifications.

This guide introduces custom actions, and shows you how to track and use them on your site.

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