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Comment: Published by Scroll Versions from this space and version 6.8

You can combine segments into segment groups to further determine refine which visitors you want include in or exclude from your target audience.toc

You can use segment groups to:

  • Organize segments and thus manage them more easily. For example, you can group similar segments to add them more easily in the audience settings of a modification.
  • Make segments mutually exclusive within a segment group. This means that a visitor can only be in one segment within a segment group. For example, you can define segments for visitors in major cities. If a visitor is currently segmented in city A, but gets segmented again in city B, they are automatically excluded from the segment for city A.

Segment groups are site-specific. To segment visitors across sites, use target groups.

Adding a segment to a segment group

You can add a segment to a new or existing segment group. Adding a segment to a new segment group creates that segment group.

To add a segment to a segment group:

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Click the quick menu button for the segment, and select Move to.

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With segment groups, you can:

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Managing segment groups

The Control Panel provides the following ways to manage segment groups:

To manage segments and segment groups, in the Control Panel, select Data Management > Segmentation > Segments. To find a segment, start typing the segment name in the search field.

Editing a segment group

To edit a segment group:

  1. In the segments list, find the segment group you want to edit.
  2. Click the quick menu button for the segment group, and select Edit group.

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  3. Edit the group name and type.
  4. When you're done, click Save.

Removing a segment group

To remove a segment group:

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Click the quick menu button for the segment group, and select Remove group.

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To add the segment to an existing group:

  1. Select Existing group.
  2. Select a group from the drop-down menu.
  3. Click Move.

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To add the segment to a new group:

  1. Select New group.
  2. Enter a name for the group.
  3. Select the group type:
    • General: To organize your segments for easier management, use this group type. A visitor can belong to multiple segments within the group at the same time.
    • Mutually exclusive: A visitor can only belong to one segment in the group at a time. When the visitor enters a new segment, they are automatically removed from the previous segment.
  4. Click Move.

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Mutually exclusive segment groups

Mutually exclusive segment groups have many advantages. For example, you can create a group of three segments based on when a visitor last made a purchase on your site:

  • Last purchase within 7 days
  • Last purchase within 30 days
  • Last purchase within 180 days

When you place the segments in a mutually exclusive segment group in this order, the first segment is evaluated first. If the visitor has not made a purchase within 7 days, the platform evaluates the next segment. Again, if the visitor has not made a purchase within 30 days, the platform evaluates the last segment. If the visitor has not made a purchase within 180 days, they are not segmented at all. Visitors in the three segments probably need different kinds of content to guide the towards conversion.