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To implement advanced tracking for a site, you need to understand how the Frosmo Platform works.

Table of Contents

What is advanced tracking?

The advanced tracking feature extends the basic tracking functionality of the Frosmo Platform with custom events. Custom events allow you to track modifications beyond clicks, displays, and true displays, which the platform handles automatically. A custom event can be about anything that you can do with or change in a modification. The platform calculates statistics for custom events, and you can access the statistics through the Frosmo Control Panel.


For a broader introduction to custom events, see Modification statistics.

Enabling and disabling advanced tracking for a site

Before you can use advanced tracking on a site, you must enable the advanced tracking module for the site. You do this through the Control Panel.


You have enabled advanced tracking for the site. You can now track custom events.

To disable advanced tracking for the site, follow the above steps, but click Active for Advanced tracking.

Disabling advanced tracking for a site

Tracking custom events for modifications


To track custom events on a site, the advanced tracking module must be enabled for the site.

To trigger a custom event for a modification, call the frosmo.easy.tracking.event() function:


You can access the custom event statistics through the Control Panel.


The following examples trigger a custom event when the visitor clicks the blue link in a modification with multiple links. The first example uses hardcoded IDs. The second example, which is used within modification content, retrieves the IDs dynamically from the message variable. You would trigger separate events for the other links in the modification.