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To profile website visitors , and, more broadly, to collect and process personal data about them, you need their consent. Consent means that your visitors freely opt in to data processing, have an ongoing control over how you process their data, and have an opportunity to withdraw their consent at any time. Providing the visitors with a clear opt-in/opt-out option with an explanation of how their data will be used is a good way to seek consent.

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  • Campaigns
  • Conversion definitions
  • Custom actions (for example, when using geolocation)
  • Modification display options settings that define whether to show the modification based on visitor history
  • Segmentation and segment groups
  • Target groups

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  • Disabling the Frosmo Platform for a visitor

    The visitor will Do not see deliver any content delivered to visitors through the Frosmo Platform on the site.

  • Implementing selective profiling For each content modification, you define whether it can be shown for a site

    Target visitors with dedicated content based on whether or not they have given their consent to profiling. You can show content only to visitors who have given their consent to profiling, or whether it can be shown opted in, only to visitors who have refused profiling.

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  • opted out, or to all visitors irrespective of their profiling choice.

Disabling the Frosmo Platform for a visitor

Disabling the Frosmo Platform for a visitor means that the visitor will not see get any content delivered through the Frosmo Platform on the site. Your Frosmo team will implement  As a rule, Frosmo implements this solution for you. If you want to implement this solution on your own, contact Frosmo support.

Disabling the Frosmo Platform for a visitor works as follows:

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You can check your site layout with the Frosmo Platform disabled by adding the frosmo=off parameter to any page URL on your site. For example, if the page URL in your browser's address bar is https://frosmo.com/, you can check the no-Frosmo layout by changing the URL to https://frosmo.com/?frosmo=off.

Implementing selective profiling for a site

In selective Selective profiling , you define for each content modification which visitors can see itallows you to target visitors with dedicated content based on whether or not they have given their consent to profiling. You can show content only to visitors who have opted in, only to visitors who have opted out, or to all visitors irrespective of their profiling choice. Before you can define the profiling setting for individual modificationsimplement selective profiling with modifications, however, you must enable selective profiling for the site.

Note

Selective profiling only affects modifications. If you use other profiling-related items, such as campaigns, conversion definitions, or custom actions on your site, you must disable them manually (unless you have consent from your site visitors , or another lawful basis for processing their personal data).

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Enabling and disabling selective profiling for a site

Note

You may not have the necessary access rights to Only certain Frosmo users can enable and disable the Selective selective profiling module for your a site. If this is the case, contact your Frosmo representative for instructionsyou're a company user, and if you want to enable or disable selective profiling for your site, contact Frosmo support.

To enable selective profiling for a site:

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To register the visitor's choice:

  1. Add the frosmo.easy.profile module to your site's custom script.
  2. Create a UI for the visitor to give their consent or refuse profiling. Depending on your site, this can be a simple pop-up, a banner, or an option on a registered visitor's profile settingsMake sure you've enabled selective profiling for the site.
  3. Implement a UI component, such as a banner or a pop-up, for registering the visitor's consent (or refusal).
  4. When the visitor makes a choice to accept or refuse profiling, call the appropriate Frosmo Core function:
    • frosmo.easy.profile.enable(): Enable profiling for the visitor.
    • frosmo.easy.profile.disable(): Disable profiling for the visitor.

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Managing selective profiling for modifications

The Frosmo Control Panel provides When selective profiling is enabled for a site, the Frosmo Platform automatically flags each modification on the site with one of the following profiling settings for a modificationstates:

  • Opt inAll: The modification is shown to the segments and target groups defined in the modification display options. Use this setting to implement targeted content based on visitor profiling.Opt outto both visitors who have consented to profiling and visitors who have refused profiling. The modification cannot use any profiling features.
  • Opt in: The modification is shown to visitors who have refused consented to profiling. You cannot The modification can use any profiling features in the modification, such as segmentation or target groups. Use this setting to implement dedicated or alternative content for visitors who have refused profiling.All
  • Opt out: The modification is shown to both segmented visitors and visitors who have refused profiling. You The modification cannot use any profiling features in the modification, such as segmentation or target groups. Use this setting to implement generic UI improvements and bug fixes.
Note

When you define the profiling setting of a modification as Opt out or All, you can only have one variation for the modification, and you cannot use comparison groups with the modification.

The following table shows the relationship between the visitor's profiling choice on the site and the modification profiling settings.

Table: Showing modifications to a visitor according to their profiling selection

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Which state the platform assigns to a modification depends on the modification case and, if applicable, the modification's profiling setting.

Table: Profiling state based on modification case and profiling setting

Profiling stateModification caseProfiling setting
AllSelective profilingAll
Opt in

A/B test

Multi-armed bandit

Personalization

N/A
Opt outSelective profilingNo profiling

The following table shows how a visitor's profiling choice (leftmost column) and the profiling state of a modification (top row) together determine whether the platform shows the modification to the visitor. For example, if the visitor has opted out, the platform will only show them modifications whose profiling state is All or Opt out, while modifications whose state is Opt in are hidden from the visitor.

Table: Showing vs. hiding a modification based on profiling choice and profiling state

Visitor's choiceAllOpt inOpt out
Not selected
Opt inShowShow
Show
Hide
Opt
in
outShowHideShow
Hide
None
Opt out
ShowShow
Hide
Show

Defining the profiling setting for a modification

To define the profiling setting for a modification:

  1. In the Control Panel, select Modifications > Overview.
  2. In the modifications list, find the modification whose profiling setting you want to define.
  3. Click the modification name to open the modification settings.
  4. Select Display Options.
  5. In the Profiling section, select the profiling setting you want.

    Image Removed

  6. Click Save.

Viewing the modification profiling settings

When selective profiling is enabled for a site, all the modifications on the site are labelled based on the profiling settings defined for them.

To view the profiling setting of a modification, in the Frosmo Control Panel, select Modifications > Overview. You can see a status label for each modification.

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Figure: Modification profiling settings

Example: Displaying a modification to visitors who have refused profiling

To display a modification to visitors who have refused profilingCreate your profiling-managed modifications based on who you want to target and with what type of content:

  • If you want to implement targeted content for segmented or otherwise profiled visitors, create a modification using one of the following cases:

    • A/B test
    • Multi-armed bandit
    • Personalization

    For more information about creating the modification, see Creating and editing a modification.

  • If you want to implement dedicated or alternative content for visitors who have opted out, create a modification using the Selective profiling case, and set the profiling setting to No profiling.

    For more information about creating the modification, see Creating a modification for selective profiling.

  • If you want to implement generic content, such as UI improvements and bug fixes, for all visitors irrespective of their profiling choices, create a modification using the Selective profiling case, and set the profiling setting to All.

    For more information about creating the modification, see Creating a modification for selective profiling.

Note

Selective profiling modifications can only have a single variation, and you cannot use the comparison group with these modifications.

Creating a modification for selective profiling

To create a modification using the Selective profiling case:

  1. In the Control Panel, select Modifications > Overview.
  2. In the modifications list, find the modification whose profiling setting you want to define.
  3. Click the modification name to open the modification settings.
  4. Select Display Options.
  5. In the Profiling section, select Opt out.

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    As a result, the following display options are disabled:

  6. Segments
  7. Segment combination
  8. Target groups
  9. Target group combinationClick Create modification.
  10. Enter a descriptive name for the modification, select Selective profiling as the modification case, and click Create.

    Creating a modification for selective profilingImage Added

  11. Define the profiling setting for the modification:
    • If you want to target only non-profiled visitors, select No profiling. Only visitors whose profiling choice is Opt out, or who have yet to make their choice, will see the modification.

      Creating a modification for selective profilingImage Added

    • If you want to target all visitors irrespective of their profiling choices, or lack thereof, select All.

      Creating a modification for selective profilingImage Added

  12. Define the placement, content, and other modification settings. For more information, see Creating and editing a modification.

    Note

    The modification has a single variation whose content you can define. You cannot remove the variation or add additional variations, and you cannot use the comparison group with the modification.


    Note

    The following profiling-related settings are disabled in the modification:

    • Segments
    • In advanced settings:
      • Display interval
      • Max. displays per visitor
    Visitor session sources
      • Target groups

    In addition,

    if you're

    avoid using states (custom actions used to determine whether the modification is

    shown

    displayed to visitors)

    , you must be careful not to use them in a way that

    in the modification. Using a visitor's state (for example, whether the visitor is logged in) to determine when to display modifications can be considered profiling.

    Note

    If you have segments, target groups, or other profiling-related display options defined for the modification, and you define the profiling setting as Opt out or All, the profiling-related display options are hidden. You can revert back to the original display options by changing the profiling setting back to Opt in. However, once you save the modification with the profiling setting defined as Opt out or All, the profiling-related display options are permanently removed.

    Similarly, if there is a comparison group created for the modification, and you define the profiling setting as Opt out or All, the comparison group is hidden. You can revert back by changing the profiling setting back to Opt in. However, once you save the modification with the profiling setting defined as Opt out or All, the comparison group is permanently removed.

  13. Click Save.

    A modification with the profiling setting defined as Opt out or All can only have one variation. Upon saving, if your modification has more than one variation, you are prompted to select which one to keep.

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You have configured the modification so that it's only displayed to visitors who have refused profiling.

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Viewing the modification profiling states

When selective profiling is enabled for a site, all the modifications on the site are labelled based on their profiling state.

To view the profiling setting of a modification, in the Control Panel, select Modifications > Overview. You can see a state label for each modification.

Modifications labelled based on their profiling stateImage Added

Figure: Modifications labelled based on their profiling state