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Table: Terms and definitions used in the document

TermDefinition
CustomerOrganization that has a valid subscription agreement with Frosmo.
Data controllerNatural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.
Data processorNatural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
Frosmo Platform

The Frosmo Platform is a web UI development solution for improving website functionality and personalizing online user experience. The platform mainly works in the visitor's browser, through JavaScript tags placed directly in the web page HTML code.

Optimization and personalization is based on visitor usage data collected from the browser.

For more information, see Introduction to the Frosmo Platform.

Data subject

Natural person whose personal data is being processed; "one who can be identified, directly or indirectly, in particular by reference to an identifier".

In the Frosmo context, the data subject is normally a visitor on a customer's website using the Frosmo Platform.

Personal data

Basically, any data related to an identified or identifiable natural person ("data subject"), for example:

  • Name
  • Postal address
  • Email address
  • Social security number
  • Date of birth
  • Gender
  • Profession
  • Image or video
  • IP address
  • Device ID
  • Fingerprint
  • Car registration number
SiteCustomer's website that uses the Frosmo Platform.
Visitor

User of a website and, in case the site collects personal data about its visitors, a data subject.

The Frosmo Platform identifies the visitor based on the Frosmo visitor ID stored in the browser's local storage. By default, the Frosmo Platform does not recognize the visitor across different browsers or devices

Data protection stakeholders

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Frosmo cooperates with the following GDPR-compliant platform hosting partners for back-end server hosting:

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  • Modification performance data: Basic modification events used for monitoring and reporting
  • Product data: Information used in product recommendations
  • Server logs: "Raw data" not collected through the Frosmo Platform and not used for profiling or targeting
  • Visitor data:

    • Background data: Information about the visitor not related to a specific website
    • Behavior data: Visitor's actions on the website
    • Conversion and transaction data: Visitor's actions on the website in connection with purchases and other conversions
    • Account data: Personal data collected and stored temporarily for the purpose of transferring it to customer's back end or third-party systems controlled by the customer; only tracked when explicitly agreed with the customer

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For more information about how Frosmo collects and stores data, see Data storage collection and retentionprocessing.

Purpose and lawfulness of data processing

The purpose and lawfulness of data processing is invariably determined by the customer and documented in the subscription agreement between Frosmo and the customer, and in the Frosmo General Terms of Service.

If so agreed, the Frosmo Platform will collect personal data for the purpose of passing it on to the customer's system or a third-party service, such as a marketing automation platform. The data will not be stored in the Frosmo back end, unless the customer has explicitly authorized this, and even then the information will only be stored on a temporary basis.

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In the Frosmo back end, data is stored in:

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Server logs

Server logs are files for recording events on a web server, namely information about incoming page requests. Website visitors do not have access to server logs; the logs are normally only accessible to the webmaster. The data in the server logs is only used for the technical monitoring of the platform, not for profiling, targeting visitors, or any commercial purposes.

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For more information, see Profiling solutions on the Frosmo PlatformVisitor profiling solutions.

The Frosmo Platform identifies the visitor based on the Frosmo visitor ID stored in the browser's local storage. By default, the platform does not recognize the visitor across different browsers or devices.

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