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titleHow does the Frosmo Platform work if the visitor uses private browsing?

When you browse the web, your browser normally stores data about your browsing behavior. When you visit a website, your browser remembers that visit and saves cookies from the website. The browser also saves other information, such as a history of files you've downloaded, searches you've entered in your browser's address bar, and parts of web pages you've visited to load the same pages faster next time (this is known as the browser cache). If you choose so, your browser can also remember form entries and passwords.

Most web browsers have a private browsing feature that allows you to browse the web without accumulating data in the browser's local storage and cache, and without storing data in cookies. Private browsing also functions as a completely isolated browser session. For example, if you're logged in to Facebook in your normal browsing browser session and open a private-browsing window, you won't be logged in to Facebook in the private-browsing window.

The Frosmo Platform treats a private browsing browser session as a new visitor. This means that no segmentation or other data previously stored in the visitor's browser is available for the session. Each new private browsing browser session is counted as a new visitor for the site.

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