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titleCan I use Frosmo to show personalized content based on visitor attributes?

Yes, you absolutely can.

Frosmo modifications are real-time changes on a web page designed to improve the usability and user experience of a website and guide visitors to complete a conversion. Personalized modifications are based on visitor attributes, that is, segmentation.

Segments are used to target specific types of visitors with content that matches their interests. Content modifications displayed to a visitor depend on the segments that the visitor is in. You can define a set of rules that place a visitor into one or more segments – or remove a visitor from them. The best way to implement segmentation depends on your industry and the goals and plans you have for your website.

For more information about segmentation, see What is visitor Introduction to segmentation?.

To target visitors, the Frosmo Platform can often use the data in your CRM. In addition, the Frosmo JavaScript library collects usage data in the visitor's browser, including:

  • Modification performance data: Basic modification events used for monitoring and reporting
  • Visitor data:
    • Background data: Information about the visitor not related to a specific website
    • Behavior data: Visitor's actions on the website
    • Conversion and transaction data: Visitor's actions on the website in connection with purchases and other conversions
    • Account data: Personal data collected and stored temporarily for the purpose of transferring it to your company's back end or third-party systems controlled by you; only tracked when explicitly agreed with your company

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titleWhat happens to the original page content when we use Frosmo modifications?

The Frosmo modifications are real-time changes on a web page designed to improve the usability and user experience of a website and guide visitors to complete a conversion. You can place them basically in any web page element. The modifications create an overlay on the page; the original page code is not affected.

You have several options to handle the original content of the page; you can replace it entirely (which temporarily removes the original content from the page), hide the original content and replace it with a modification, or place the new content before or after the original content.

By placing the modification script at the beginning of the page code (in the <head> element) and using synchronous loading of the content, you can ensure a seamless user experience and prevent the original content from appearing on the web page before a Frosmo modification is loaded and displayed (this is often called "flickering").

For more information about modification display methods, see Working with Creating placements.

Data handling and security

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titleCan Frosmo help me define segmentation for my site?

When you set up the Frosmo Platform for your site, the platform starts collecting data about each visitor's actions on the website, including data about conversions made by the visitor. This data is stored in the Frosmo back end and used for visitor segmentation.

The Frosmo Platform segmentation features include various default options for defining segmentation rules, such as:

  • Landing page through which the visitor entered the website
  • New visitor
  • Previously visited sites or pages
  • Visitor's geolocation (based on IP address or GPS data)
  • Purchased products

In addition, using custom rules, you can create basically any segments you want. You can define segments yourself using the Frosmo Control Panel, or your Frosmo team can do that for you.

For more information about segmentation, see What is visitor Introduction to segmentation?.

System integrations

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