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The platform and feature documentation shows you how describes the Frosmo Platform works, and its main features in depth. The documentation also describes what data the platform collects and whyand stores from websites, how the platform processes, uses, and secures the data, and how the different features interact within the platform and with your siteintegrates with external systems and services.


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Version history

VersionPublication dateDescription
9.32022-01-18Updated Glossary.
9.22021-12-16Updated .System and service integrations v7.0.

Updated .Data tracking overview v9.1.

Updated .Context and shared context v9.1.


Added .Feature: Super-Affinity v9.0.

Updated .Feature: Recommendation strategy v9.0.

Updated .Glossary v9.1.

8.02021-08-17Moved feature introductions from ui and dev to .Features overview v9.0.

Added .Data tracking overview v9.1.

Added .Conversion attribution v7.0.

Restructured the data collection and protection documentation:

6.102021-06-21Updated .System and service integrations v7.0.
6.92021-06-10Updated .Data storage and retention v7.0.

Updated .Technical overview v8.0.

Updated .Measuring and improving website performance v7.0.


Updated .Technical overview v8.0.

Updated .Glossary v9.1.


Updated .Technical overview v8.0.

Updated .Security overview v7.0.

6.52021-03-31Updated .Security overview v7.0.
6.42021-03-08Updated .Glossary v9.1.

Added .Online privacy technologies and the Frosmo Platform v7.0.

Updated .Technical overview v8.0.

6.22020-04-01Updated .Data storage and retention v7.0 and .Glossary v9.1.
6.12020-03-16Updated .Data storage and retention v7.0.
6.02020-02-03Added .Context and shared context v9.1.
5.82020-01-03Updated .Glossary v9.1.
5.72019-12-04Updated modification-related documentation to conform to the new modification UI introduced in the Happy Valley release.
5.62019-10-09Updated .Glossary v9.1.
5.52019-08-28Updated .Technical overview v8.0.
5.42019-05-06Updated .Technical overview v8.0.
5.32019-04-05Updated .Technical overview v8.0.
5.22019-01-31Updated .Glossary v9.1.
5.12019-01-09Site maintenance updates.

Added .Default configuration and data tracking for a visitor v7.0.

Updated .Glossary v9.1.

4.42018-09-13Removed the Downloads page and the standalone PDFs.
4.32018-09-03Updated .Technical overview v8.0.

Updated .Data privacy description v7.0.

Updated .Visitor profiling solutions v7.0.


Added .Visitor profiling solutions v7.0.

Updated .Security overview v7.0.


Added .Platform policy v7.0.

Added .Data privacy description v7.0.

Updated .Technical overview v8.0.

Updated .Data storage and retention v7.0 (previously "Data gathering and handling").

3.02018-01-31Added .Measuring and improving website performance v7.0.

Updated .Technical overview v8.0.

Updated .System and service integrations v7.0.

2.02017-12-11Added .System and service integrations v7.0.

Updated .Technical overview v8.0.

Updated .Security overview v7.0.

Removed the Transaction API conversion tracking page.

1.22017-10-30Updated .Glossary v9.1.

Restructured and consolidated the documentation for better usability.

Moved the standalone PDFs from the front page to the Downloads page.

Cleaned up the Transaction API conversion tracking page.

1.02017-08-17First public version of this documentation.