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You can select from the following cases:

• A/B test: You can create two or more multiple variations to test which variation performs best. You manually define the variation distribution, that is, the percentage of eligible visitors to whom a specific modification variation is actually shown. For example, when you activate the modification with two variations, you can define that the variation distribution between the variations is 60% -vs. 40%.
• Multi-armed bandit: You can create two or more variations. You select a multi-armed bandit algorithm that automatically decides the best-performing variation and adjusts the variation distribution accordingly. For more information, see Multi-armed bandit optimization.
• Personalization: The modification can only have a single variation. The variation is pre-created with the modification, and you can modify it, but not remove it.

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• Non-personalized

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• : The modification can only have a single variation. The variation is pre-created with the modification, and you can modify it, but not remove it. This case is only available when selective profiling is enabled for the site. Selective profiling allows you to display modifications to visitors based on their profiling choice

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Editing a modification

To edit a modification:

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